Anything Goes Marketing

AUGUST 24, 2006

When is the best time to sell your products or services? Easy question - when they're ready to buy them!! Whether you have some products on e-Bay , your own e-commerce site or a B2B business with real sales people, it's much easier to sell when your prospect says "where do I sign" or clicks the checkout button.

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Anything Goes Marketing

OCTOBER 20, 2009

In my definition for this post, I’m referring to a process that automatically delivers highly targeted emails to prospects or customers in a specific time frame via a marketing automation platform. If you think that product sales sheets are appropriate for lead nurturing, you will not achieve optimal results. 20 Formats to Consider.

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Anything Goes Marketing

SEPTEMBER 8, 2008

This beer company is going beyond their product to focus on their target audience. For many companies, newsletters are key to either keeping customers, creating repeat customers or nurturing prospects who are interested in your products but not yet ready to buy. This goes beyond your product and beyond your company.

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Newsletter Paid Search Agency Co-Registration Lead Nurturing 100

Anything Goes Marketing

JULY 27, 2006

As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. If you don't believe me, I challenge you or Microsoft or IBM to include a post with the title " BUY NOW! BUY NOW !". The difference? There are many.

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Newsletter Lead Nurturing Leads Lead 100

Anything Goes Marketing

MARCH 7, 2007

Were they not ready to buy yet? By lead nurturing , I mean such practices as sending regular newsletters that demonstrate the expertise of the company in a particular industry inviting a prospect to a webinar and/or live event that provides tips to the target market and portrays you as a leader in your space. This is crucial.

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Anything Goes Marketing

NOVEMBER 19, 2006

If someone buys your product or downloads some information from your website, send them a thank you to show that you value them as a customer or a potential customer. Your sales team should always thank prospect for their time in a follow up email to a prospect meeting. You can take this concept further.

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Blogger Tagging Email Marketing Marketing Prospects 100

Anything Goes Marketing

MAY 12, 2007

Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. Think about it, a prospective buyer is evaluating your product and wants to read more about you.

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Lead Qualification Sales Qualified Leads Webcast Generation 100