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APRIL 10, 2024

Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. And it takes an average of 20 touches with a brand before a prospect becomes a potentially successful lead for the sales team.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

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FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Email nurture campaigns help you build affinity with both customers and prospects. If so, that’s a great first step.

Lead Nurturing 197

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 197

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OCTOBER 11, 2023

The most common approach to B2B marketing department structure and roles Today’s B2B marketing departments are usually structured into three major buckets: Growth Marketing Product Marketing Brand Marketing Some organizations have a fourth bucket: Content Marketing. Or do you have an easy-to-onboard product that relies on self-serve signups?

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

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SEPTEMBER 25, 2023

You need a bidirectional integration to support full visibility into how a prospect interacts with marketing content and sales team members throughout their journey. But given the complexity of modern buying journeys, you also need to be prepared for leads to be “rejected” by sales and come back to marketing. Listen in on calls.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

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SEPTEMBER 24, 2023

An example of top-of-the-funnel keywords she might search include “How to improve marketing productivity” or “How to scale a marketing department.” At this point, she might search for lower funnel keywords such as “How to buy a marketing automation solution” or “What to look for in a marketing automation demo.” So, where do you start?

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

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SEPTEMBER 25, 2023

It’s always been a problem—but in the modern, multichannel, digital-first era of B2B buying , this misalignment puts customer experience at risk. The majority of their buying journey hours are now spent on independent research. The majority of their buying journey hours are now spent on independent research.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

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OCTOBER 6, 2023

For example, say you provide B2B products and services. You can use SMS to alert customers and prospects of upcoming events, like a webinar starting in an hour. Intimacy Ultimately, SMS offers an important channel for businesses that want to build better relationships with their customers and prospects.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187