Paul Gillin

NOVEMBER 20, 2013

Social Rebate is a service that creates brand ambassadors by offering cash and rebates to people who share recommendations of products and services in their social networks. BzzAgent has a database of hundreds of thousands of consumers whom it activates to spread the word about products from the company’s clients. Not really.

Paid Search Agency 50

Paid Search Agency Branding Brand Identity Peer-to-peer 50

Paul Gillin

OCTOBER 2, 2014

According to a press release, “These events provide online sellers with the opportunity to put their products in front of customers in a traditional retail setting. ” Each boutique that agrees to host a Trunk Show gets $75 worth of credits to buy supplies and a chance to win a $5,000 design consultation from Rue Magazine.

Communities 50

Communities Small Business Marketing Press Impressions 50

Paul Gillin

JUNE 26, 2014

Gallup asked 18,000 consumers about the influence of social media on their buying decisions. The authors take pains to note that family, friends and experts are the most important influences on buying decisions and that people primarily use social networks to keep in touch with those closest to them.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

JANUARY 26, 2016

It’s time for B2B marketers to let go of their obsession with perfect production values and get on with just putting good content out there for customers and prospects.” – Elizabeth Williams (l.). If your marketing is great but your product is bad, that, ultimately, means your marketing is bad, too.” – Carla Johnson.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

OCTOBER 19, 2011

Conventional wisdom holds that product samples need to be distributed on the street or unsolicited to the mail. Buy ads against pages of competitors or similar products. “If your product is candy, buy ads on the Skittles page,” Brody says. Use Facebook for sampling.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

FEBRUARY 24, 2011

Why don’t more companies let the people who build and support their products come out of the shadows the way IBM did? B2B customers have intense information needs, and their questions are often best answered by the people who build and service the products they use. Their passion was contagious and genuine.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

OCTOBER 7, 2010

CRM is a well-established discipline that presumes that the more information we can capture about a customer’s interactions with our company, the better we can deliver products and services that the person wants to buy. It seems only natural that online social interactions should be part of this profile.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50