Marketing Craftmanship

OCTOBER 9, 2016

Step 1: Determine why customers should buy your product / service. Step 2: Learn why customers are buying from your competitors. The most successful marketers know everything about (and closely monitor) current competitors, to gain insight into why customers buy from them. Bon appetit.

Planning 100

Planning Marketing Plans Work Management Marketing Management 100

Marketing Craftmanship

AUGUST 18, 2017

That longstanding production method was made obsolete over a 5-year period, with development of “ What You See Is What You Get ” screen technology, combined with the invention of laser printers and graphic design software such as PagerMaker. As an industry, Marketing Automation is in trouble for that reason.

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Marketing Craftmanship

OCTOBER 14, 2014

In “How to Buy /Sell Professional Services,” author Warren J. Extrinsic selling is a “trust me” approach, employed by a great number of B2B product and service providers. The most noteworthy article on B2B selling was published in a 1966 Harvard Business Review article (#66213). No leap of faith required.

Case Study 100

Case Study Case Studies Studies B2B Thought Leadership 100

Marketing Craftmanship

MARCH 24, 2011

In “ How to Buy /Sell Professional Services ,” author Warren J. Extrinsic selling is a “trust me” approach, employed by a great number of B2B product and service providers. …and How Marketing Can Support Its Effectiveness. Wittreich explains the differences between extrinsic and intrinsic selling.

Work Management 100

Work Management Validation B2B Sales Marketing Management 100

Marketing Craftmanship

AUGUST 14, 2015

Business owners across all industries and professions start companies because they have a specific expertise or interest – whether it involves trading currency futures or replacing car mufflers – and eventually discover that selling their product or service is neither in their wheelhouse, nor something they enjoy doing.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Marketing Craftmanship

AUGUST 31, 2011

It may be too late to repair the self-inflicted damage done to the PR profession by years of press release abuse.

Public Relations 100

Public Relations Press PR Content 100

Marketing Craftmanship

MARCH 16, 2012

Your media exposure must shine a light on your company’s value proposition (addressing why people should buy your products or services) in order for that publicity to serve as an effective credibility tool. More bluntly, if your publicity doesn’t make your firm’s sales collateral more believable, it’s a wasted effort.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100