LeadSloth
AUGUST 24, 2010
On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?
LeadSloth
NOVEMBER 16, 2010
Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). Several people had worked with the sales team to better understand the buying process, and one company even started a user experience group to better understand the customers. Lead Nurturing Based on Product Usage.
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LeadSloth
APRIL 15, 2010
If you sell multiple products, cross-selling may work for you. If someone is interested in product A, don’t send info on product B, unless products A and B are similar or at least complementary. However, when the lead is not yet ready to buy, the campaign should resume. Data Quality.
LeadSloth
OCTOBER 26, 2010
Segment your database by demographics, such as: industry, job titles, or product/service interest shown. It would be great if you can move towards the development of buying personas – so you can model what segmentation has been most profitable. This helps a company automatically meet the buy cycle phase that the lead is in.
LeadSloth
AUGUST 24, 2009
If possible, create personas for all people involved in the buying process. In complex B2B sales situations you cannot rely on product-centric communications, nor on discounts (&# this week 10% off!&# ). Even more: the content should match the phase in the buying process, from awareness to validation. Selling Simple Products.
LeadSloth
OCTOBER 18, 2010
An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization. Once I tried to implement advanced lead management processes without the budget to buy a Marketing Automation system. That was hard.
LeadSloth
AUGUST 10, 2010
This is supported by the main trends in the Marketing Automation market: The product scope of all marketing automation vendors is quite similar. Loopfuse has published pricing for their paid products, and they have a low-overhead sales model. There is severe competition (30+ vendors). expensive sales teams). Register today: [link].
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