Lattice

OCTOBER 4, 2016

The new capabilities include: Whitespace Tracker: This dashboard will show which products a particular account already purchased and how much of that product, along with which products haven’t been purchased. Figure 1: Buyer Insights enables s ales to visualize what products each customer has and has not already purchased.

Peer-to-peer 186

Peer-to-peer Paid Search Agency Amazon B2B Sales 186

Lattice

SEPTEMBER 26, 2016

If you can predict who will buy your product. Predicting buyer behavior has always been marketing’s holy grail.

Buy 162

Buy Product 162

Lattice

MAY 24, 2016

A telecommunications provider and financial payments processor target millions of accounts as part of their account-based marketing and sales development programs (they target the “S” of the SMB market alongside the “M” of the SMB market across multiple product lines). They’ve seen about 20% higher conversion rates on outbound. in minutes.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

DECEMBER 15, 2015

By supplying insights into customer and prospect buying patterns and signals it enables companies to organize go-to-market priorities, align marketing campaigns to the needs of most attractive prospects, and align sales reps to high-likelihood high-value customers and prospects. Getting buy-in into predictive programs.

Enterprise Management 100

Enterprise Management ROI Work Management Marketing Management 100

Lattice

MARCH 29, 2016

If your customers aren’t seeing value and talking about your product, you’re not really building a successful business. Check out these these videos to learn how CDW uses Lattice to prioritize which customers have a higher likelihood to buy and which can deliver more revenue, as well as why she chose Lattice to support her analytics efforts.

Paid Search Agency 100

Paid Search Agency Companies Response Rate Analytics 100

Lattice

JANUARY 6, 2016

If you’ve ever attended a trade show and brought home buckets of leads you know that many of them just wanted to snag your giveaway and aren’t ready to buy. Or do you have a new product or upcoming event you want to communicate to your database? Events geared only toward the highest scored leads. Event Follow-Up. Call Blitz.

Lead Scoring 100

Lead Scoring Lead Ranking Planning DemandBase 100

Lattice

SEPTEMBER 21, 2016

Director of Product Marketing Sean Zinsmeister, and Lattice Engines VP of Product Marketing Nipul Chokshi highlighted the top use cases where predictive analytics are making a powerful impact on revenue funnels. Many companies out there are asking, what can predictive do for me? A recent webinar with SiriusDecisions Sr.

Top of Funnel 100

Top of Funnel Lead Ranking Paid Search Agency Lead Scoring 100