Customer Experience Matrix

JULY 25, 2014

It gives LinkedIn more tools to expand its marketing offerings and lets Bizo use LinkedIn data to improve targeting within its own products. The more interesting question is who, if anyone, will buy the business from Bizo. Among other things, the Oracle product will set a benchmark for pricing of similar services by other vendors.

Marketing Management 120

Marketing Management Linkedin Buy Privacy Policies 120

Customer Experience Matrix

JUNE 13, 2016

Contacts in each account are assigned to one or more “buying centers” and then classified by their role and importance within each center. This classification relies on machine learning to map titles and interests to standard buying roles such as influencer and decision-maker. Marketers will also design the actions themselves.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Customer Experience Matrix

NOVEMBER 2, 2010

ATG is a specialist in e-commerce (the ERM doughnut in the online operations pizza slice), an area where Oracle’s traditional ERM products are weak. In other words, Oracle needs a Web analytics product. I’d say the ATG purchase lessens the odds of Oracle buying a marketing automation vendor. So much for the obvious.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MAY 21, 2012

That’s a respectable installed base for this type of product. I’ve argued forever that big integrated suites will ultimately swamp products that specialize in one field such as email, Web content management, or online advertising. There’s little reason for an outsider to buy in such an unpleasant neighborhood.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Advertising Agencies Marketing Automation 120

Customer Experience Matrix

DECEMBER 20, 2012

Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. Oracle may also be gaining a more sophisticated “cloud native” platform, since other Oracle products grew largely from on-premise roots.** The jury on that is very much still out.

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

Customer Experience Matrix

APRIL 3, 2013

Reachforce’s core business is assembling data on marketing prospects, which it then sells for as many uses as possible: appending to Web leads, enhancing existing databases, and buying as lists. The two products will be combined in what ReachForce calls the “Connected Marketing Data Hub”. Everybody wins!

Reachforce 120

Reachforce Buy Marketing Management B2B Marketing 120

Customer Experience Matrix

JUNE 13, 2016

This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. The prospect of seamlessly integrating third party data with a company’s own sales and marketing products is intriguing, although neither Salesforce nor Oracle has done much with it.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Customer Experience Matrix

JUNE 5, 2012

Salesforce.com yesterday announced agreement to buy social media publishing vendor Buddy Media for $689 million, thereby adding another big fluffy piece to its “marketing cloud”. But Salesforce.com could close those gaps by gradually extending its existing products.

Resource Management 120

Resource Management Salesforce.com Marketing Automation Services Marketing Management 120

Customer Experience Matrix

MAY 13, 2012

Last week the action shifted to the high end, where FICO announced its purchase of Entiera , one of the few remaining enterprise class products. But it sell these largely as add-ons to its core predictive analytics products. FICO’s backing will certainly allow Entiera to sell to more companies.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Buy 120

Customer Experience Matrix

MAY 26, 2023

The supply of new products has grown as software-as-a-service, cloud platforms, low-code development tools, and other technical changes reduce development cost to something almost anyone with a business idea can afford, and widely available funding reduces barriers still further. What fraction of Excel or Powerpoint features do you use?

Enterprise Management 156

Enterprise Management Buy Work Management Marketing Management 156

Customer Experience Matrix

JANUARY 27, 2021

It also recalls other recent CDP acquisitions including Acquia buying AgilOne, Chapsvision buying NP6, SAP buying Emarsys, and Wunderkind buying SmarterHQ. But Twilio isn’t looking to build a marketing suite; their core business is call centers and (after buying SendGrid) email messaging.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Customer Experience Matrix

AUGUST 13, 2010

It was also a motivated seller, since it faced an increasingly impossible struggle to fund the product enhancements necessary to compete with the likes of SAS , Teradata and Siebel / Oracle. This isn’t really a bad thing: the B2B marketing automation products have pretty much all the capabilities of the B2C systems and then some.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Acquisitions Marketing Management 120

Customer Experience Matrix

AUGUST 27, 2015

This requires integration of predictive analytics within the ABM product, not just using predictive before ABM begins. This could mean selecting the best people to reach within targeted accounts or selecting the most effective ad placements to reach those accounts. I expect LinkedIn will use Fliptop's capabilities in these ways among others.

Account Based Marketing 120

Account Based Marketing Work Management Analytics Linkedin 120

Customer Experience Matrix

OCTOBER 17, 2012

It’s no coincidence that MarketingPilot, like three of the five other deals I just listed, involves a B2C rather than B2B marketing automation product. But the real significance may be greater.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

JANUARY 4, 2012

These include products for hiring, training, collaboration, content distribution, proposals, incentives, quota management, and analysis. product configuration, pricing, quoting, and proposals management) 10/04/2011 In short, LeadFormix fits nicely with Callidus from strategic, financial and operational perspectives.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

OCTOBER 27, 2019

I believe the reason for these deals is that the buyers want to offer services that depend on unified customer data, but find it’s easier and cheaper to buy the necessary technology than to develop it internally. They simply realized that buying was the better option. The implications of this are substantial.

Enterprise Management 257

Enterprise Management Work Management Marketing Management Paid Search Agency 257

Customer Experience Matrix

JUNE 27, 2013

Neolane is more of a mid-tier solution than an enterprise product, which may be a slight mismatch with Adobe. In fact, adding Neolane gives it a profile very similar to IBM , which also has strong Web and marketing automation products but not CRM (and which also shares Adobe’s digital-is-everything mono-vision).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

APRIL 15, 2024

This poses an obvious threat to customer cloud vendors like Salesforce, in good part because it expands the ability of IT and data teams to build their own solutions rather than buying them. Remember that most customer systems – even today – are stand-alone, self-contained products that maintain their own databases.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Marketing AI 136

Customer Experience Matrix

SEPTEMBER 15, 2009

It's hard to see how they can survive as anything but niche products in the not-too-distance future. And if since nearly everyone has or needs a CRM and CMS system, it will actually be easier for companies to use the expanded features in their existing systems than to buy a separate marketing automation product.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

JUNE 1, 2009

Summary: The Internet has given more power to buyers and changed the buying process. But product and responsive salesmanship still make the difference. A less obvious truth was that, whatever the pundits say, products are not fully commoditized. Lesson learned: product really does count. 5/28 11:22 a.m.

Process 120

Process Buy Pricing Price 120

Customer Experience Matrix

JULY 25, 2020

Call me a c**k-eyed optimist, but marketers may actually be getting better at buying software. This is partly because they are a way of getting concrete answers about the value of a system: when someone asks, “What’s the use case for system X”, they’re really asking, “How will I benefit from buying it?”

Work Management 194

Work Management Marketing Management Sample Vendors 194

Customer Experience Matrix

DECEMBER 26, 2007

Eventricity, launched in 2003, is Holtom’s effort to convert the largely custom implementations he had seen elsewhere into a more packaged software product. But those are all part of a larger product line, while eventricity offers event-based software alone. The eventricity Web site cites several cases with mouth-watering results.

Work Management 120

Work Management Marketing Management Marketing Automation Services Buy 120

Customer Experience Matrix

DECEMBER 16, 2018

So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries. Product Scope CDP product scope has a more convoluted history than you might think. But the nature of software products is to expand their functions.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Customer Experience Matrix

DECEMBER 6, 2011

The problem with services is simple: you won’t use them until you’ve already bought the product. Today I’ll describe the other one: evaluating vendor services. Both are available free at the Raab Guide Web site. So the trick to evaluating them is to ask lots of questions in advance to understand whether they’ll meet your needs.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

MAY 2, 2012

A modest functional expansion could also make Demandforce competitive at the lower end of the standard B2B marketing automation world, where products like Act-On , Marketo Spark , and Genius contend. But local marketing involves more than small businesses, so Demandforce has a natural growth path in that direction.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Small Business Marketing Vendors 120

Customer Experience Matrix

JULY 1, 2023

This suggests that fewer specialist martech products will be needed, since truly new applications are relatively rare. Moreover, the productivity benefits of integrated suites are magnified when AI can easily orchestrate tasks within the suite, but not those on the outside. That’s what ChatGPT told me when I asked.)

Best Practices 177

Best Practices Work Management Differentiation Marketing Management 177

Customer Experience Matrix

APRIL 1, 2020

The index draws on trillions of Web visits tracked by Adobe systems to construct a digital consumer shopping basket tracking a mix of products including apparel, electronics, home and garden, computers, groceries, and more. Food and health products fell after an initial stock-up surge in mid-March.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Customer Experience Matrix

MAY 1, 2007

I’m still thinking about how to measure product performance a customer-based world. Where I ended up yesterday was pretty much that there’s no alternative to using lifetime value, which specifically means calculating the incremental impact of each product sale on a customer’s future value. One shouldn’t make too much of these issues.

Work Management 120

Work Management Product Allocation Intent 120

Customer Experience Matrix

OCTOBER 29, 2023

Even the major marketing suite vendors, who initially argued a separate (“persistent”) database wasn’t necessary, eventually discarded that position and introduced products that matched our criteria. A successful concept like CDP quickly takes on a life of its own. As always, the details depend on the situation.)

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Customer Experience Matrix

JUNE 11, 2019

Even though the acquired products were fairly similar, each of these deals had a different motivation. In other words, Origami Logic will be the foundation of new Intuit products. That is, the purpose isn’t to add products for existing customers but to serve entirely new customers. I think not. Is there some commonality here?

Enterprise Management 253

Enterprise Management Marketing Management Analytics Acquisitions 253

Customer Experience Matrix

OCTOBER 11, 2020

Friday afternoon brought an unconfirmed Forbes report that communications platform Twilio is buying CDP Segment for $3.2 So buying a CDP they can deploy immediately gains them time and a mature product. Of these deals, only AgilOne seemed central to the product strategy of the buyers.

Segmentation 276

Segmentation Marketing Management Buy Acquisitions 276

Customer Experience Matrix

APRIL 20, 2007

Between its own online products and the online marketing services it offers its customers, Experian has a substantial presence in the digital marketing arena. The company’s Marketing Solutions group offers database building, targeting and message delivery for direct mail and electronic channels, as well as syndicated consumer research.

Buy 120

Buy Aggregators Internet Marketing Traffic 120

Customer Experience Matrix

MAY 24, 2017

In concrete terms, this often means cross-selling into product categories the customer hasn’t yet purchased. While this isn’t a new tactic, Coherent Path improves it by identifying intermediary products (on the "path" to the target) that the customer is most likely to buy now. Web site offers usually come next.

Promotion 176

Promotion Lead Scoring Lead Ranking Optimization 176

Customer Experience Matrix

JANUARY 1, 2019

The CDP industry had already seen quite a few small acquisitions, mostly by agencies or vertical industry specialists adding customer data management to their existing product lines. And you can be sure that clever salespeople at both companies will offer the products as CDPs if that's what it takes to close a deal. Acquisitions.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Customer Experience Matrix

FEBRUARY 13, 2020

Although they had briefed me on it before then, it was only this week that I finally caught up with them to discuss the final product. Part of the confusion has to do with Adobe’s habit of reusing product names. Anyone thinking about buying the system should check that it can load the sources that matter in their situation.

Enterprise Management 286

Enterprise Management Marketing Management Ideal Customer Profiles Profiling 286

Customer Experience Matrix

NOVEMBER 3, 2018

An important point is it’s hard to do a good job of delivering messages, so delivery systems are large, complex products. Like message delivery, those are complicated tasks that can easily be the sole focus of a “best of breed” product or products. It often depends on the origins of the product.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Customer Experience Matrix

JUNE 18, 2017

The owners of those universes control the information their occupants receive, and, through that, control what they buy, who they meet, and ultimately what they think. Both offer buying services that compete with Amazon. But each of the major players is entering the turf of the others. Could a pipe owner grow its own network?

Amazon 212

Amazon Paid Content Buy Marketing AI 212