B2B Marketing Traction

DECEMBER 16, 2014

You have a great product or service. Yes they may have experienced a conservative buying experience in their B2B career. But your buyers are first and foremost human , and the way they buy consumer products has changed. They consult their peers and look at others’ reviews before they buy. They want stories.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

SEPTEMBER 18, 2015

One had a product development niche that was reflected in its branding and social media content. Some of its products were more innovative than most in the industry and focused on a particular trend in the product space. Why do your customers buy from you? But there may be other reasons they buy. Be careful here.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

MARCH 20, 2015

They think that all they need to do is get the word out about a product or service and people will buy. Executing marketing tactics before you’ve analyzed whether or not there is a target market that wants or needs your product is like putting the cart before the horse. Validate the need for your product or service.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

JUNE 25, 2014

Since today’s buyers rely on the recommendations of other buyers to decide what product or service to purchase, your customer’s recommendation of your brand means more than it ever did before. If, after a purchase, you start slamming new customers with more solicitations to buy more, you risk irritating your customer.

Loyalty 100

Loyalty Brand Identity Branding Customer Satisfaction 100

B2B Marketing Traction

MAY 8, 2013

Google came out with a new concept about how consumers buy things: the Zero Moment of Truth. While this may be relatively new for business-to-consumer buying, it’s always been present for buyers of technology. different sources (online and offline) before buying something. What is ZMOT? This is the Zero Moment of Truth.

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100

B2B Marketing Traction

DECEMBER 10, 2014

If you think pain is too strong a word to use for why your customers buy your product or service, use other words such as triggers, issues, problems. In the end it’s what gets them to part with their valuable money and buy your product or service. It’s what gets them on the Internet searching for solutions.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

NOVEMBER 22, 2013

Today more thank ever, buyers want a human experience from the brands and businesses they buy from. I think this is most difficult for many of my clients, who provide technology products and services. To the inventor or engineer, the product or service is the story! But people buy from people they like.

B2B Marketing 100

B2B Marketing Planning B2B Advertising Agencies 100

B2B Marketing Traction

OCTOBER 12, 2012

The Internet is the disruptive innovation that has changed how people buy things. Someone who wants to buy a product or service now has a whole world to shop in (online) or at least to investigate what they want to buy before they buy it. the customer’s experience using the product purchased.

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

FEBRUARY 6, 2013

Marketing could pass a lead on to sales if the lead or prospect had the right Budget, Authority to buy, Need for the product or service and an identifiable Time frame in which they would buy. When BANT becomes AINT – the new realities of buying requires scoring refresh. Readers, what do you think? None of the above?

B2B Marketing 100

B2B Marketing Lead Qualification B2B Sales Qualified Leads 100

B2B Marketing Traction

NOVEMBER 18, 2011

Now , when the product idea is just a seedling in your brain and soul. Because the time to launch your new product, community initiative, or strategy will be upon you before you know it. Because the time to launch your new product, community initiative, or strategy will be upon you before you know it.

Social Media 100

Social Media Peer-to-peer Media Cross-Selling 100

B2B Marketing Traction

MAY 31, 2012

“Marketers have to realize that in the age of the customer, business buyers don’t “buy” your product; they “buy into” your approach to solving their problem. … …Your products aren’t as unique as you think. In fact, in most markets, the products and services are fairly commoditized.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

B2B Marketing Traction

JULY 19, 2013

Customers line up for new product releases and even tattoo the brand’s logo on their body. According to Larissa Faw, millennials don’t want to buy in a boring environment. We need to make buying fun, or at least interesting. The store is Johnny Cupcakes, and it has nothing to do with cupcakes whatsoever.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

SEPTEMBER 20, 2013

It leads to increased business, since people buy from people they know, like and trust. No more Mad Men using smoke and mirrors to trick the unknowing customer into buying our stuff. Doing business today requires transparency, which builds trust with your customers and partners.

Transparency 100

Transparency Trust Marketing B2B Marketing Ad Building 100

B2B Marketing Traction

JUNE 9, 2011

Because the Internet has changed the way people buy, marketers have to change the way they market. Buyers want information about products and services when they want or need to buy something. Part of this involves analyzing the buy cycle and identifying the right touchpoints with which to put information in front of the buyer.

Lead Nurturing 100

Lead Nurturing Telemarketing Leads Lead 100

B2B Marketing Traction

MAY 22, 2012

Now that you’ve attracted qualified prospects to your brand, company, website, product or services, what do you do if they are not quite ready to buy now ? Engage your B2B prospects that are the middle of the buying cycle. The engagement step is the middle of the buying funnel, or MOFU (middle of funnel).

Top of Funnel 100

Top of Funnel Buyer Personas B2B Buying Cycle 100

B2B Marketing Traction

DECEMBER 30, 2013

Who will buy your product or service? Who will influence the buyers of your product? As a marketer, you must keep in mind that buyers are inundated with competing products and services. Fourth, when it’s time to launch that new product or service, put a plan together for how you will do it.

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

MAY 23, 2013

And, speed is critical when you launch a product, especially in technology. When you need to get the word out about a new product, service or an event, it’s important to have good data and at least one marketing medium in place to do so. In technology businesses need to “cross the chasm.”

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

MARCH 13, 2012

For some B2B marketers, it’s hard to imagine that anyone would really be interested in news about our products and services. Customer case studies – how do customers use your products and services? How-to guides – tell your customers (and better yet prospects) how to do things that include your product or services.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

JANUARY 17, 2013

In 1991 Geoffery Moore published Crossing the Chasm , which described how technology products move from launch through adoption by mass markets. I think getting businesses to use social media to move buyers through the buying cycle is still a challenge for B2B social media experts.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

DECEMBER 2, 2013

Launch a new product or service or informational website on Cyber-Monday and provide a special offer. Provide a branded promo item related to online buying (a mouse pad, a computer screen wipe, a wrist rest). Not every B2B business has an e-commerce website or is willing to discount prices. Here are six ideas: 1.

B2B Marketing 100

B2B Marketing B2B Inbound Marketing B2B Sales 100

B2B Marketing Traction

JULY 6, 2010

I paid attention because it told an interesting story about a woman who wants to buy a Toyota Corolla. Today pe0ple are not buying just products or services. They buy with their emotions; they are buying a story. I haven’t been looking for a Corolla, let alone a Toyota, but I watched the entire ad.

B2B Marketing 100

B2B Marketing B2B Buyer Personas Buy 100

B2B Marketing Traction

APRIL 30, 2014

Customers want to feel valued when they are in their buying process as well as when they use a product or service. They want to feel that they have a partnership with product and service providers – that they matter. It’s really the relationship with the customers that matters today.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

JANUARY 21, 2010

The process of creating and producing crafty subliminal ads that got our attention and “made us” buy in the 60s, 70s and 80s isn’t as relevant to today’s buyers who are suspicious of hidden messages, who value transparency , and who want to know and like the people in the company that is selling what they want or need.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

B2B Marketing Traction

JANUARY 19, 2010

Inbound Marketing Is… …the art of creating inbound marketing interest from your prospects when they have a need or interest in your product or service. Part 2 : Engage prospects as they follow your conversation and gather buying data, all the while measuring their activity and interest.

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

APRIL 28, 2014

Post updates about your business on your Company, including links to blog posts, press releases, product launches and releases, events, awards and other news. Too many companies keep all marketing information limited to product and service details. SlideShare. Make your company come alive.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

MARCH 13, 2015

Today more than ever people are buying not just a product, but the meaning and philosophy of its provider – the story behind the product. If your provider is a strategy consultant, they must have access to the right resources that have direct tactical experience. Storytelling ability.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

JUNE 4, 2015

It seems easy to come up with ideas for videos for consumer products. But what about video for your business-to-business (B2B) products or services? A video of how your product is tested. Do you have a quality assurance or testing process for your product or service that you can convey in a video?

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 20, 2009

People today don’t just buy products and services based solely on features. They buy because of the stories and experiences of the people and the company that offer the products and services. If your materials convey your values, you will appeal to the right people with a more meaningful story.

Planning 100

Planning Advertising Agencies CMO Paid Search Agency 100

B2B Marketing Traction

OCTOBER 4, 2011

If they do something that is related to a product or service that you offer, they may be a qualified prospect. You can email them more information, connect to them on social media and offer more valuable content, perhaps – at a strategic point in their buy cycle – you can call them. How do you get them to do something?

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100

B2B Marketing Traction

JULY 1, 2015

Maybe one demographic is no longer the buyer of your product or service and a new generation is coming in. We launched the product and were the first to offer remote data entry in the early 1990s. There are always new studies coming out about new buying behavior, how we think and how attitudes are changing. Any new players?

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

OCTOBER 21, 2011

Define the Problem – your whitepaper should include a detailed description of a problem your product/service solves and perhaps the history of how and why the problem developed. Still no mention of your product.). For more details about writing whitepapers, buy Michael Stelzner’s book. What is an option now?

Buzz 100

Buzz Statistics Research Tactics 100

B2B Marketing Traction

MAY 18, 2011

Today quality online content is a good way to attract qualified buyers who need information about certain problems, solutions and products. B2B Product Marketer – Answer Why, What and How. If you are a manufacturer of a product, your content can answer all three questions.

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

B2B Marketing Traction

OCTOBER 28, 2011

You know, the kind where the seller lets you know one way or another that if you don’t buy their product or service you’re going to lose out. I hate fear-based selling. Fear-based selling gives me a horrible, irrational feeling that puts up my guard and reduces my trust level with the seller.

Cost 100

Cost Consulting Training Pricing 100

B2B Marketing Traction

MARCH 18, 2013

Use Twitter to link to your press releases, new product information, or events. You can integrate this data into your CRM system, so you begin to see any effect social media has on your prospects’ buy cycle. If you are on Facebook for business, create content that showcases and highlights your presence at a trade show.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

JANUARY 5, 2012

The way people buy has changed forever. If content about your product or company doesn’t exist because you didn’t provide it, customers and employees may very well create their own. B2B CMOs must break out of the marketing silo (ivory tower?) and lead , among other things. That means new roles and challenges for CMOs.

CMO 100

CMO B2B Leads Lead 100

B2B Marketing Traction

NOVEMBER 12, 2010

Have you ever bought a product or service where you were excited about your decision to buy (maybe after a rigorous buying process), only to be very disappointed by the delivery? Even though the department provided an excellent product and customer service, we found some touch points that needed attention.

Service 100

Service Analysis Class Education 100

B2B Marketing Traction

MARCH 27, 2013

It’s all about brand and message consistency and uniformity across divisions, products, platforms, people and in some cases countries. But now, due to the socialization of buying and marketing, it’s more difficult to control your brand. We control details and deadlines and, most importantly, our brand.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100