Anything Goes Marketing

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Don't try to sell before a person is ready to buy

Anything Goes Marketing

When is the best time to sell your products or services? Easy question - when they're ready to buy them!! Whether you have some products on e-Bay , your own e-commerce site or a B2B business with real sales people, it's much easier to sell when your prospect says "where do I sign" or clicks the checkout button. Makes sense eh?

Buy 100
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Newsletter Content that Engages Your Marketing Database

Anything Goes Marketing

This beer company is going beyond their product to focus on their target audience. For many companies, newsletters are key to either keeping customers, creating repeat customers or nurturing prospects who are interested in your products but not yet ready to buy. This goes beyond your product and beyond your company.

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How To Build a Lead Nurturing Culture Part I

Anything Goes Marketing

If you think that product sales sheets are appropriate for lead nurturing, you will not achieve optimal results. For more information on this topic, see The Buying Process; Auditing your Content Assets. If you keep your company top of mind to these prospects, there is a greater chance that they will buy from you than your competitors.

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Linking blogs and newsletters together Part II (Lead Nurturing)

Anything Goes Marketing

As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. If you don't believe me, I challenge you or Microsoft or IBM to include a post with the title " BUY NOW! BUY NOW !".

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I have a new job. in viral marketing

Anything Goes Marketing

This season, they've launched a new website that allows their customers to buy their product online (if you're asking what took them so long, you need to watch the show). Depending what type of business you're in, you may have your own fanatics - these are people that love your product and/or services.

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Have you Thanked Your Customers Today?

Anything Goes Marketing

If someone buys your product or downloads some information from your website, send them a thank you to show that you value them as a customer or a potential customer. PS - I'm going to go thank my wife for allowing me to buy a 40' plasma. He sees email as the optimal technology to do this by using transactional emails.

Blogger 100
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How do I Generate More Leads from my Website?

Anything Goes Marketing

Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. Think about it, a prospective buyer is evaluating your product and wants to read more about you. What does this mean?