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2023 Predictions: Digital media and advertising

Martech

Premium streamers provide the inventory, price hikes increase the audience for ads. Price hikes on streaming services will continue to motivate consumers to accept ads in the new year. The ad-free Netflix option is less than half the price of its $20 “Premium” plan. Which group will lead the charge?

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26 A/B Testing Examples to Inspire Your Next Test

Convert

What you can learn from this: A free shipping incentive at a certain price minimum can improve the average order value. They asked Conversion Fanatics to help out, so they can learn how to persuade more people to buy (or subscribe to) their product. Hypothesis: Helping people to choose which scents to buy will improve sales.