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How purposeful branding is driving millennials and social entrepreneurship

Biznology

More and more, consumers are buying brands not just for what it does, but also what a brand or the parent company stands for–e.g. Wikipedia defines social entrepreneurship as “the use of techniques by startup companies and other entrepreneurs to develop, fund and implement solutions to social, cultural, or environmental issues.”

Branding 159
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B2B Marketers Should Take Another Look at E-Commerce

Biznology

Photo credit: Wikipedia. A worthy example is Dow Corning, which found itself under huge price pressure, as the silicone category grew commoditized. Here are some tips: Review your customer segments and product lines for e-commerce potential. Time for another look. Small and medium business customers may be a perfect fit.

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Why Local Search is Just Like Politics

Biznology

Photo credit: Wikipedia. Is this something they’re looking forward to buying, like a new car or a vacation, or is it something they must buy, like life insurance or tax preparation? Price sensitivity. Or are they completely new to the segment? Some other components?

SEM 80
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New Developments in B2B Loyalty Marketing

Biznology

Photo credit: Wikipedia. But how do you keep your customers active and buying from you, versus the competition? But as buying has become more complex, businesses have developed additional strategies to deepen customer relationships and engender loyalty. For example: Data-driven segmentation and differentiated treatment.

Loyalty 80
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How much do you “charge” for your content?

Chris Koch

Image via Wikipedia. Yet while generally we can’t put a price tag on our content, we do charge for it. The price is the forms we make people fill out to download white papers or sign up for events. Trouble is, we take a one-price-for all approach to our content. That has to change. Relationship. Account history.

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How much do you “charge” for your content?

Chris Koch

Image via Wikipedia. Yet while generally we can’t put a price tag on our content, we do charge for it. The price is the forms we make people fill out to download white papers or sign up for events. Trouble is, we take a one-price-for all approach to our content. That has to change. Relationship. Account history.

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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

If you're trying to persuade people to do something, or buy something, it seems to me you should use their language. Image source: Wikipedia. They might even buy another product only to realize they need what you have. It could be as simple as giving a customized bookmark when people buy a book. The Hero's Journey.