Tony Zambito

OCTOBER 23, 2016

Buying Behaviors : How people make choices and arrive at purchase decisions are undergoing major transformations. With information readily available, buying behaviors have become more self-directed, as well as, more goal-directed. The reliance on organizational (i.e.

Enterprise Management 100

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 100

Tony Zambito

MARCH 18, 2012

However, the purse strings are still drawn tight and new patterns of buying has created an atmosphere of even more exacting pricing pressures from enterprise-wide level buyers and accounts. but…over the last three years we’ve faced stiffer competition that has driven our pricing down. A New Challenge And A New Frontier.

SMB 100

SMB Enterprise Management SME Work Management 100

Tony Zambito

MARCH 22, 2010

  It can come to mean a sub segment of an overall market.   Realizing that consumers would retract in spending, FedEx began to look at their commercial business as well as beef up their sales efforts in the manufacturing and distribution sub segments. Where To Play.   It can have geographic implications.

Buyer Personas 100

Buyer Personas Planning Segmentation Case Studies 100

Tony Zambito

OCTOBER 18, 2010

.  It also will set the stage, along with buyer insights and buyer persona development , to lead the organization through the efforts of Buyer Experience Design to create highly memorable and fulfilling buying experiences.   Initiatives are often accompanied by buying strategies and policies.    How? 

Buyer Personas 100

Buyer Personas Buyer's Journey Allocation Trigger Marketing 100

Tony Zambito

FEBRUARY 10, 2012

Complex buying was an arduous task assigned to one decision-maker and sellers did all they could to target that one most important buyer – including bringing coffee and donuts. Buying has become more complex since a key factor in buyer networks and the ecosystems they support are interdependent.

Lead Ranking 100

Lead Ranking B2B Marketing Buyer Personas B2B 100

Tony Zambito

MARCH 21, 2012

With revenue growth potential shrinking in larger strategic accounts due to budget and pricing pressures, many are dedicating attention and resources with more determination than in the past. Simply put, SMB buyers are more social, more sophisticated, more connected, and are transforming their buying behaviors at an accelerated pace.

SMB 100

SMB Lead Ranking Top of Funnel Buyer Personas 100