The Effective Marketer

Remove Buy Remove Price Remove Pricing Remove Segmentation
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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) Instead of asking how to match the industry averages, ask instead: How can we improve deliverability?

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Flip the Funnel Book Review « The Effective Marketer

The Effective Marketer

Buy the book. You should read an excerpt or check it out at the local bookstore to see if you like how he writes before buying the book. Segment and Treat Customers Differently Although the methodology varies based on your industry and whether you are a B2B or B2C company, the big picture is clear. What’s the verdict?