The Danger of Email Marketing Benchmarks « The Effective Marketer
The Effective Marketer
FEBRUARY 15, 2010
What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) Instead of asking how to match the industry averages, ask instead: How can we improve deliverability?
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