Buy, Price, Pricing and Segmentation

A New Generation of Marketing Metrics & the ROI of Better Data

DiscoverOrg

APRIL 20, 2017

Sales intelligence provides marketers with company insights (revenue growth, spending budgets, technographics); contact data (verified emails, direct dials, purchase responsibilities, org structure), and buying triggers (planned investments, online research behavior, leadership moves). It also allows you to size new market opportunities.

ROI

ROI Top of Funnel Ideal Customer Profiles Marketing Management

How to Build a Sales and Marketing Database from Scratch

DiscoverOrg

FEBRUARY 27, 2019

Read on to learn: Option 1: Buy database access. Option 1: Buy database access. Pricing can vary significantly depending on whether you’re purchasing a technology-generated list of names and numbers – or a full contact database with human-verified accuracy and contextual information like org charts and intent data.

Top of Funnel

Top of Funnel Ad Building Planning Inbound Marketing

B2B Marketing Zone

DiscoverOrg

A New Generation of Marketing Metrics & the ROI of Better Data

How to Build a Sales and Marketing Database from Scratch

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