Buy Price Pricing Segmentation 
B2B Marketing Traction
OCTOBER 18, 2010
A common way to look at competitors is Price vs. Performance. Find out what your customers need by sending online or mailed surveys at regular intervals or immediately after the customer buys a product or receives a service. Each customer type (or segment) gets an actual name and persona that brings them to life.
B2B Marketing Traction
OCTOBER 18, 2010
A common way to look at competitors is Price vs. Performance. Find out what your customers need by sending online or mailed surveys at regular intervals or immediately after the customer buys a product or receives a service. Each customer type (or segment) gets an actual name and persona that brings them to life.
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