Buy, Price, Pricing and Segmentation

Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

JANUARY 30, 2024

New Global Promotion Management tools join marketing data with AI insights to better approximate future pricing and craft more successful rewards programs, and new Referral Marketing tools, which can help build referral and loyalty programs and optimize usage and results. The reduction in friction for commerce is clear for B2C users.

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The Real Cost of a Short-term Go-to-market Mindset

ANNUITAS

JANUARY 31, 2024

Yet this short-term mindset has an ultimate price, with both strategic and quantitative implications. By comparison, strategy for each quarterly campaign is much less rigorous and likely leaves fundamental gaps for the go-to-market organization around their understanding of customer journey and segmentation. The net result?

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B2B Marketing Zone

ANNUITAS

Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

The Real Cost of a Short-term Go-to-market Mindset

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