Act-On

APRIL 10, 2024

Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? But lead scoring is a team sport.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Act-On

OCTOBER 11, 2023

Growth Marketing Growth Marketing handles “how you sell” — they develop and execute the programs and campaigns that move prospects along their buying journey. Do you rely on a sales team to handhold prospects through a lengthy buying process? Or do you have an easy-to-onboard product that relies on self-serve signups?

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Act-On

NOVEMBER 7, 2023

Shorten your engagement segmentation period by one-third to one-half. Segmentation: A strategy & deliverability two for one Ensuring your email is sent to the right audience is extremely important for deliverability and engagement. Segmenting by position level in the organization We recommend segmenting by position level.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

Act-On

SEPTEMBER 25, 2023

Even if marketing and sales teams are perfectly aligned on their ICP and buyer personas, that doesn’t guarantee smooth sailing throughout the buying journey. Maybe their role, company size, and current buying intentions have been confirmed over email. Get in step around key strategic elements first. Enter lead scoring.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130