Vidyard

MAY 15, 2018

They price compare online. In comparison, we know from the B2C world, 90% of the buying decision is made before a potential customer even walks into a storefront. Buying behavior has changed, with consumers showing much more hunger for information than for amazing deals. They do their own research. They read reviews.

Education 99

Education B2B Cold Calling B2B Sales 99

Vidyard

SEPTEMBER 28, 2016

Users can add real-time pricing to videos so that it’s always up-to-date, integrate other services such as help desk ticketing software into video, overlay lead capture forms and surveys, or insert a “buy now” button directly in the player to convert customers while their full attention is on the product or service.

Marketing Automation Services 50

Marketing Automation Services Video Marketing Marketing Management Lead Capture 50

Vidyard

SEPTEMBER 28, 2016

Going beyond email gates and surveys, Vidyard enables dynamic in-video content such as real-time pricing, social media updates and choose-your-own-adventure demos. With Vidyard’s advanced annotations powered by HTML and JavaScript, the possibilities become nearly endless.

Marketing Automation Services 50

Marketing Automation Services Video Marketing Marketing Management Lead Capture 50

Vidyard

JULY 8, 2019

Doing things in-house is the DIY option: You buy video equipment and either hire or assign your marketing team members to be the video production team. Building your own video team, you have the opportunity to accrue talent in-house, draw from a deep knowledge of your brand, and keep and reuse the equipment you buy.

Video Marketing 105

Video Marketing Product Advertising Agencies Paid Search Agency 105

Vidyard

JUNE 24, 2015

Today we want to talk about how you can analyze the success of your video at different stages of the buying funnel. Finally, bottom of funnel is when they’re ready to buy, they just need to know why it’s your product they should be buying. For top-of-funnel content, view counts are important.

Top of Funnel 50

Top of Funnel Marketing Funnels Video Marketing Marketing Automation Services 50

Vidyard

OCTOBER 8, 2020

Product and service pages tell visitors more about what your brand offers, including what features you offer, how they can use it, and even pricing. Whether you’re trying to get people to buy your product, book a call with sales, or even download a piece of content, driving action is key. Product and/or Service Page Videos.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Vidyard

JULY 8, 2019

Doing things in-house is the DIY option: You buy video equipment and either hire or assign your marketing team members to be the video production team. Building your own video team, you have the opportunity to accrue talent in-house, draw from a deep knowledge of your brand, and keep and reuse the equipment you buy.

Video Marketing 65

Video Marketing Product Advertising Agencies Paid Search Agency 65

Vidyard

JULY 22, 2014

Online video has quickly become a critical way to connect with audiences, deliver a memorable content journey, and convert prospects through the buying cycle. Act fast to take advantage of Early Bird pricing. Like a great video asset, Ignite is sure to engage, educate, entertain and inspire.

B2B Marketing 50

B2B Marketing Video Marketing B2B Thought Leadership B2B 50

Vidyard

MARCH 15, 2016

Promoting a product and getting people to buy things from you will always be an awkward situation. and didn’t we all buy it, for the hell of it? If you’re walking in a desert, thirsty as hell, you’re very likely to buy a bottle of water, and pay a really high price for it. We want to belong. Of course we did.

Personalization 50

Personalization Work Management Paid Search Agency Marketing Management 50

Vidyard

JULY 26, 2016

Cameras Switching gears now, it’s your first live stream, so what camera should you buy? You can get a professional quality picture at a relatively low price point. Whichever card you end up buying, it’s important to first check that it’s compatible with your software encoder of choice.

Work Management 65

Work Management Marketing Management Broadcasting Cable 65

Vidyard

DECEMBER 2, 2014

every demand gen conference ever, but it’s no surprise that your prospects are contacting sales much later in the buying process than they used to. Gone are the days of sales people making the first move – by the time your buyer calls you, they’ve completed over 70% of the buying process on their own.

Sales Qualified Leads 51

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 51

Vidyard

FEBRUARY 17, 2015

It’s an excellent source of iron and calcium, and is the place where most of your potential customers will start their buying journeys and get their first taste of your brand. What do you think about using video content throughout the buying journey? Still with me, marketing chefs?

Top of Funnel 51

Top of Funnel Video Marketing Digital Marketing Funnels Webinar Metrics 51

Vidyard

SEPTEMBER 6, 2016

Developing a winning video strategy and getting the buy-in you need. And it’d be a good idea since the early bird pricing lasts only until September 30 ! Using audience insights to improve the results of Demand Gen programs. Fueling Account-Based Marketing with personalized content. And of course a lot more. You want to go, don’t you?

Peer-to-peer 50

Peer-to-peer Demand Generation Agencies Paid Search Agency Budget Programs 50

Vidyard

OCTOBER 8, 2020

Product and/or Service Page Videos Recommended Video Type: Demo Product and service pages tell visitors more about what your brand offers, including what features you offer, how they can use it, and even pricing. They also have a “Watch the Video” button featured in the top section of the page that launches a lightbox video.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Vidyard

JULY 28, 2016

Switching gears now, it’s your first live stream, so what camera should you buy? You can get a professional quality picture at a relatively low price point. Whichever card you end up buying, it’s important to first check that it’s compatible with your software encoder of choice.

Work Management 50

Work Management Marketing Management Broadcasting Cable 50

Vidyard

JULY 26, 2016

Switching gears now, it’s your first live stream, so what camera should you buy? You can get a professional quality picture at a relatively low price point. Whichever card you end up buying, it’s important to first check that it’s compatible with your software encoder of choice.

Work Management 50

Work Management Marketing Management Broadcasting Cable 50

Vidyard

MARCH 23, 2015

Since customers don’t buy what you do, they buy why you do it, unique questions that help create a story are the only way to go. Okay, so you don’t need your interview to end with a moral or lesson (as per every episode of the Price Is Right, which ended with Bob Barker’s unforgettable advice). Want examples?

Video Marketing 65

Video Marketing Tips Case Study Case Studies 65

Vidyard

JULY 17, 2015

When you search for an item or business online, you’re usually shown a local store where you can buy what you’re interested in. A more relevant CTA in this case could be directing viewers to your pricing page or free demo page, for example. What is the location of the viewer?

Video Marketing 57

Video Marketing Analytics Top of Funnel Allocation 57

Vidyard

FEBRUARY 1, 2017

Whether we’re buying sliced apples from the grocery store or pre-painted building materials from the hardware store, it has to be efficient, and it has to be inexpensive. If you do have some budget, there are plenty of agencies out there who specialize in animated explainers and will create a custom one for you for a pretty good price.

Small Business Marketing 50

Small Business Marketing Budget Programs Video Marketing Tips 50

Vidyard

FEBRUARY 12, 2016

How do you make your audience glad they came, and happy they shelled out the ticket price? Show them what you have to offer them, and give them every opportunity to make the most of the event without feeling like they’re being chased down and pressured to buy whatever your company is selling. But now, how do you start off the event?

Video Marketing 50

Video Marketing Thought Leadership Webinar Metrics Advertising Mediums 50

Vidyard

MAY 20, 2015

The first area of change that Tony points is around best practices, like the demand waterfall and sales funnel, the B2B buying cycle, lead scoring and nurturing and mobile marketing strategies. He pointed to a survey of 400 organizations finding that companies could grow for four reasons.

Lead Ranking 51

Lead Ranking Top of Funnel Peer-to-peer First-Mover Advantage 51

Vidyard

MARCH 23, 2015

Since customers don’t buy what you do, they buy why you do it, unique questions that help create a story are the only way to go. Okay, so you don’t need your interview to end with a moral or lesson (as per every episode of the Price Is Right, which ended with Bob Barker’s unforgettable advice). Want examples?

Video Marketing 52

Video Marketing Tips Case Study Case Studies 52

Vidyard

JANUARY 9, 2018

’ It sounds like a simple question, but not any video can be used to capture leads, and not all videos should be given away without a small price to pay. These are your battle videos, the strong ones that will promote your brand and detail every aspect of it to push the user through the funnel and the experience of buying.

Video Marketing 107

Video Marketing Webinar Metrics Viral Marketing Marketing & Strategy 107

Vidyard

NOVEMBER 1, 2016

For example, if a prospect watches your product demo video for 3 minutes followed by your pricing video for 30 seconds, that can trigger a notification for an immediate sales follow-up with specific insight on which content that person watched, skipped and replayed.

Marketing Automation Services 50

Marketing Automation Services Youtube Video Marketing Business 50

Vidyard

JULY 7, 2015

To secure continued buy-in, first try to knock out the types of videos that have the highest ROI compared to the investment. Not only will this cut down on the amount of research you’ll have to do, but it’ll give you an indicator of what topics will work well with your audience.

Top of Funnel 51

Top of Funnel Video Marketing Viral Marketing Webinar Metrics 51

Vidyard

OCTOBER 27, 2019

Twitter Online Video Distribution: The Most Important Channels Website It’s an established fact that buyers go through nearly 70% of the buying process on their own before ever talking to sales. You can embed videos on relevant pages, like your homepage, about section, product pages, pricing section, and support channel. Facebook 2.3

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

It’s an established fact that buyers go through nearly 70% of the buying process on their own before ever talking to sales. You can embed videos on relevant pages, like your homepage, about section, product pages, pricing section, and support channel. Here are some of the best places to let your video content live.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Vidyard

JANUARY 6, 2022

Create Personalized Videos for Different Members of the Buying Committee 1.1.2 Show Instead of Tell” with Short Demos through the Buying Process 1.2 Salesforce uses a scalable pricing model, which means the more add-ons/users you have, the more you pay. Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1

Enterprise Management 65

Enterprise Management Sales Management Top of Funnel Tools 65

Vidyard

JANUARY 6, 2022

Create Personalized Videos for Different Members of the Buying Committee 1.1.2 Show Instead of Tell” with Short Demos through the Buying Process 1.2 Salesforce uses a scalable pricing model, which means the more add-ons/users you have, the more you pay. Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Vidyard

JULY 14, 2016

Most car commercials I think of tend to fit the following mold: shots of fast-driving cars in a closed course, a voiceover speaking to why the car is amazing, a shot of the car screeching to a halt in front of a vibrant city or expansive vista, and a voiceover explaining the car’s basic pricing and/or current specials.

Paid Search Agency 82

Paid Search Agency Social Media Social Networks Facebook 82

Vidyard

JULY 28, 2016

Most car commercials I think of tend to fit the following mold: shots of fast-driving cars in a closed course, a voiceover speaking to why the car is amazing, a shot of the car screeching to a halt in front of a vibrant city or expansive vista, and a voiceover explaining the car’s basic pricing and/or current specials.

Paid Search Agency 50

Paid Search Agency Social Media Social Networks Facebook 50

Vidyard

JULY 14, 2016

Most car commercials I think of tend to fit the following mold: shots of fast-driving cars in a closed course, a voiceover speaking to why the car is amazing, a shot of the car screeching to a halt in front of a vibrant city or expansive vista, and a voiceover explaining the car’s basic pricing and/or current specials.

Video Marketing 50

Video Marketing Paid Search Agency Social Media Social Networks 50