The Effective Marketer

FEBRUARY 15, 2010

What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? Instead of asking how to match the industry averages, ask instead: How can we improve deliverability? How can we improve open rates? What are the most important metrics we should track? The last question is probably the most important.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

FEBRUARY 16, 2009

The good surveys, or should I say effective surveys, are the ones that get people to fill them out giving you enough insight into their market/purchasing process/buying habits/etc. With the advent of cheap online survey software, everyone it seems is creating and sending out surveys. that will positively affect your campaigns.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

JANUARY 17, 2009

As you discuss the plan of action with your team and with the stakeholders (see previous post), you are also getting buy-in for carrying out the tasks. Effective managers in general are good at taking the responsibility of communicating their decisions to the organization, ensuring everyone is on board and aware of what will happen.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JUNE 13, 2009

Part of the challenge is reaching enough people with your message so that at least a significant number of them decide to buy. Odds are that someone may eventually buy the product or service. And how do you reach even greater number of prospects? Give away free stuff. Can free stuff sell? David Meerman Scott is a master at this.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

JULY 21, 2009

Get people to buy our products! At the company I work for we recently had an informal discussion about Facebook and Twitter, with people raising questions such as “why don’t we have a Tweeter page” or “let’s create a Facebook account and start inviting customers”. Tell them about a new release! And similar comments ensued.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JULY 28, 2015

According to SiriusDecisions 2015 Buyer Study, buyers classify “sales presentations” more meaningful or impactful than the traditional marketing assets like whitepapers, infographics, eBooks and Webinars during their buying process. How do you get to see ‘sales presentations’? I know this first hand.

Stats 100

Stats Sales Cycle B2B Sales Webinar Metrics 100

The Effective Marketer

OCTOBER 13, 2010

Buy the book. You should read an excerpt or check it out at the local bookstore to see if you like how he writes before buying the book. What’s the verdict? OK, now the explanations and caveats. Others may be ok with his style, but it just made it much harder for me to make progress. United States License.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

The Effective Marketer

JULY 5, 2009

The difficult part is to get people to read… and buy! I do hope that some of the points I make above will help you in some way to get better or at least to try harder. Remember, copywriting is easy. If you attended the workshop, what are some of the key lessons you learned? United States License.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100