Paul Gillin

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Can Someone Explain Printer Economics?

Paul Gillin

I just bought a very nice Ricoh SP C250DN color laser printer from Adorama for the crazy low price of $66, including shipping. So that means even at the current price of $100 it’s far cheaper for me to stock up on replacement cartridges by buying several more printers, removing the cartridges and throwing away the printers.

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Mail Bag

Paul Gillin

Definitely price bookmarking for revisiting. buy viagra. My coverage of Accession Capital, a private equity consulting firm that would never considering employing spammers to promote its business , is a particular point of pride for me. My RSS feed count just ticked up by one, so I can tell you meant what you said! Charise Parthemore.

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How B2B and B2C Marketing Are Different

Paul Gillin

While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. Research by marketing Sherpa and TechWeb found that 41% of technology buying decisions involved 15 or more people in the process.

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How to Calculate Social Marketing ROI

Paul Gillin

EMC is a premium-priced provider whose philosophy is to always go the extra mile to take care of the customer. There’s a lot of research to indicate that B2B customers weigh this factor heavily when making buying decisions. Do you suppose the storage giant conducts an ROI analysis before making that decision? Of course not.

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“Content Rules” Is a Desktop Reference for Social Marketers

Paul Gillin

My mother used to justify her massive collection of cookbooks by saying that a volume was worth buying if there was just one outstanding recipe in it. By that metric, pages 157-168 of Content Rules are worth the cover price alone. I thought I was pretty savvy about creating content, but authors C.C.

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