Marketing Craftmanship

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Confucius Say: Your Case Studies are Worthless

Marketing Craftmanship

In “How to Buy /Sell Professional Services,” author Warren J. One example of effective B2B intrinsic selling involved Phibro Energy’s introduction of energy derivatives…which enabled large companies to manage price risk related to gasoline, jet fuel and heating oil. Create Tools to Engage Prospects.

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The Power of Intrinsic Selling

Marketing Craftmanship

In “ How to Buy /Sell Professional Services ,” author Warren J. One example of Marketing Craftsmanship that leveraged the power of B2B intrinsic selling involved Phibro Energy’s introduction of energy derivatives…which enabled large companies to hedge price risk related to gasoline, jet fuel and heating oil.