LeadSloth

AUGUST 10, 2010

Land grab is common, where vendors lower prices to get customers on board. Some vendors will sell below cost to gain market share, so higher prices or acquisitions may follow. Loopfuse has published pricing for their paid products, and they have a low-overhead sales model. There is severe competition (30+ vendors).

Marketing Automation Services 100

Marketing Automation Services Loopfuse Marketing Automation LeadGenesys 100

LeadSloth

AUGUST 24, 2009

If possible, create personas for all people involved in the buying process. Even more: the content should match the phase in the buying process, from awareness to validation. If you sell low-priced widgets with a very short sales cycle, Marketing Automation won’t help you. No Interesting Content. Selling Simple Products.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

APRIL 15, 2010

Unless you are sure that a lead is ready to buy, you wouldn’t use a discount or other price incentive in your campaigns. After that, you still want to occasionally send something to prospects: even after years of ‘lurking’ some may suddenly be ready to buy. In B2B marketing, campaigns often run 3-12 months.

Lead Nurturing 100

Lead Nurturing Marketing Automation Lead Scoring Lead Ranking 100