Kaon

JUNE 16, 2015

Value-Based over Price-Based Selling. The value of a service or product outweighs the price for the millennial generation. Millennials are more intrigued by value-based selling over price-based selling because they are already 57% percent of the way through the buying cycle prior to engaging with a sales representative.

Rules 100

Rules Cross-Selling Multi-Channel Mobile Marketing 100

Kaon

JULY 20, 2015

As a consequence, executives have come to us with the problem that their sales and marketing teams are not consistent in articulating their value propositions, causing them to lose deals early in the buying cycle they should have won. Think about the companies who buy your product. We help them solve that problem.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Kaon

JUNE 26, 2019

Further through the buying cycle, the sales reps refer to the application and share links with their customers; it provides them with an easy touch point. Returning to the concept of snackable content, Heather shared how the application content creation process forced them to pare down, making content that is concise, relevant and meaningful.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

Kaon

NOVEMBER 9, 2017

When a sales team buys into the company’s values, visions and strategic goals they will develop a sales culture that links up with the brand guidelines and focuses on the positive aspect of the brand. A salesperson who’s a good fit for your company will believe in your company’s core values.

Guidelines 43

Guidelines Work Management Marketing Management Software 43