B2B Market Segmentation – Part 2: How to Approach Segmentation
Everything Technology Marketing
OCTOBER 10, 2010
But it doesn't get to the core of why companies are buying and what problem they are looking to solve (don’t get me wrong, demographics are still an important factor in the segmentation process, but they shouldn't drive the first steps of segmentation). How do I know how price sensitive a company's buying center is?
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