Crimson Marketing

DECEMBER 16, 2013

Whether it is how, when or where they buy. Here we explore 3 ways the B2B buying market will change in the coming year. The buying process will become more personal, putting more pressure on the vendors to supply a positive selling experience as well as product. The post 3 Ways B2B Buying is Changing In 2014 appeared first on.

Buy 100

Buy B2B Vendors Budget Programs 100

Crimson Marketing

MAY 2, 2013

Interesting fact I just read - “The average consumer goes through more than five touch points with an ecommerce business before they convert…B2B companies, with often greater price points and a longer buying cycle, may find the number of interactions with prospects prior to conversion even higher.”

Multi-Channel 100

Multi-Channel Multi-Touch Attribution Marketing Report Advertising Channels 100

Crimson Marketing

DECEMBER 11, 2013

As stated in the Acquity Group study, it takes a few hours for up-and-comers to find the best prices before they settle on their final purchase. 68% of established buyers reportedly buy their corporate goods online. 68% of established buyers reportedly buy their corporate goods online. Established buyers. Ages 36-45. Ages 36-45.

Amazon 100

Amazon B2B Purchase Pricing 100

Crimson Marketing

JANUARY 9, 2015

Better Together: What does filling out forms at the doctor’s office have to do with buying hardware online? He spots the technology marketing trend toward real-time, cloud based integration and shares his thoughts on the importance of another type of integration—that between CMOs and CIOs.

Enterprise Management 100

Enterprise Management CMO Work Management Marketing Management 100

Crimson Marketing

AUGUST 4, 2015

A simple Google search gives them access to product information, prices, and the pros and cons of almost any brand, product or service. In the digital age, you have several ways to take precise and accurate aim at buyers based on their interests, web history, buying patterns, Internet groups, and a wealth of other data.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

MARCH 16, 2015

Typical buyers are doing online research before and/or during the actual buying process. Customers use multiple marketing channels to evaluate product selection, pricing, special offers, availability and reviews by other consumers. But customers prefer to buy online now, right? Welcome to “The Omni-Channel Paradigm.”.

Advertising Channels 100

Advertising Channels Lead Ranking Mobile Marketing Forrester 100

Crimson Marketing

JUNE 26, 2015

. “Think about how people buy from you and the stages they go through. At the end it depends on your buyers, the length of the buying cycle and how complex your process needs to be.” Some companies start simple and only define three stages: Early, Mid, and Late Stage. ” Develop buyer personas.

Buyer Personas 100

Buyer Personas Top of Funnel B2B Work Management 100