ANNUITAS

JANUARY 30, 2024

New Global Promotion Management tools join marketing data with AI insights to better approximate future pricing and craft more successful rewards programs, and new Referral Marketing tools, which can help build referral and loyalty programs and optimize usage and results. The reduction in friction for commerce is clear for B2C users.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

ANNUITAS

NOVEMBER 15, 2021

Now more than ever, trust is important in the buying process as prospects continue to carefully consider purchases. Inside sales reps have a lower price tag than field sellers and can cover more ground in a day. At the very least, buying committees have expanded so you’ll undoubtedly be dealing with new decision makers.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

ANNUITAS

OCTOBER 5, 2023

While this seems like a lot of records, when you think of Enterprise scales and the fact that B2B buying committees have at least five-to-seven individuals — hitting that 10,000 profile limit isn’t too difficult. Users can only create up to 10,000 unified profiles before having to pay Data Cloud fees.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

ANNUITAS

APRIL 19, 2022

On average, customers engage with nine different channels in their buying process before making a purchasing decision. Conversion channels should serve high friction, high intent, bottom-of-funnel content like demos, pricing, and FAQs. Communication preferences have changed over the past few years.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

ANNUITAS

MARCH 8, 2022

People use chat tools for all sorts of reasons: to get their questions answered, ask about pricing and demos, solve a problem, speak to a representative, and more. You must know what informational needs a person has based on both their stage in the buying process and their responses to progressive profiling questions.

Marketing Automation Services 130

Marketing Automation Services Lead Ranking Tools Top of Funnel 130

ANNUITAS

OCTOBER 25, 2016

ANNUITAS: With the change in the way B2B Buyers buy today, what impact has this had on sales teams? TM: It’s now common knowledge that buyers are more educated and buying processes are more complex. This buying behavior is devastating for salespeople who are stuck selling products and simply presenting information. lost deals.

Consulting 153

Consulting B2B Sales Demand Generation Work Management 153

ANNUITAS

OCTOBER 25, 2016

ANNUITAS: With the change in the way B2B Buyers buy today, what impact has this had on sales teams? TM: It’s now common knowledge that buyers are more educated and buying processes are more complex. This buying behavior is devastating for salespeople who are stuck selling products and simply presenting information. lost deals.

Consulting 100

Consulting B2B Sales Demand Generation Work Management 100