Biznology

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Five ways business buying is changing: Ignore these at your peril

Biznology

Customers are changing, and so are the ways they buy. I’ve been struck recently by five glaring developments in business buying that you need to know about. The arrival of Millennials in business buying positions. Enterprise buying platforms mature. Consider these. Use of ratings and reviews sites in B2B.

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5 tips to get people to buy online

Biznology

Here are 5 tips to get people to buy online. I put service first on the list as it does not matter how great your website is, how good your product is and, to a large extent, how low your pricing is. The post 5 tips to get people to buy online appeared first on Biznology. Service, service, service. Like this post?

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How do you know your price is too high?

Biznology

This is a disappointing turn of events for sure, but I wasn’t prepared for the idea that was floated next: let’s cut the price of the product 40%. See, the problem here is that we have no evidence that price is the problem. So, lowering the price just communicates a lack of confidence in the value. Think about it.

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Is Your Website Making Your Prospects Hate You?

Biznology

Deep in the user agreement, I signed with DirecTV was a language that allowed them to change the channels they offer me and the price they charge me each month, even though I was committed to them for the length of the contract without an “out” — even if I didn’t like the changes.

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Where is B2B marketing headed? 7 predictions for 2018

Biznology

B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about. Understanding millennial buying behavior will be key to success. End-of-the-year predictions are a dangerous business. Customer experience will become a key discipline in B2B.

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How To Streamline App Workflow

Biznology

Not only do I need to understand submission and listing but I need to know how to do everything that will lure people gladly into the trap known as downloading, positively reviewing, and then buying an app in a sea of a thousand million apps—and games.

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Forget Rewards: Why B2B Loyalty Marketing is Different

Biznology

If the seller delivers a good product or service, on time, at a reasonable price, offers new ideas and solutions, and becomes a trusted partner, that’s what will keep the competitors at bay. It’s usually not price. It’s axiomatic that business buyers are still human, despite their buying on behalf of their companies.

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