SmartBug Media

SEPTEMBER 25, 2023

Preparing for a marketing presentation for your Board of Directors is an important part of being a successful Chief Marketing Officer (CMO)—particularly in a year when, across multiple industries, marketing needs to showcase their return on investment. Build a marketing dashboard that works for your board presentation—and for your day-to-day.

Allocation 64

Allocation Sales Qualified Leads CMO Marketing Budget 64

Heinz Marketing

SEPTEMBER 14, 2023

How do you get buy-in from the key people and teams you need? Whether communicating out to your team, cross functionally to colleagues, or upwards to executives, effective storytelling assuages fears, gains and maintains buy-in, and grants the clarity people need to engage. When establishing buy-in the story must be compelling.

Storytelling 110

Storytelling Buy Lead Ranking Work Management 110

illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

Buy 52

Buy Advertising Agencies Media Paid Search Agency 52

Engagio

SEPTEMBER 26, 2022

Get buy-in from your organization with our customizable presentation template. The post Sell ABM to Your Boss Presentation Template appeared first on Demandbase. Need help to sell your boss on account-based marketing (AMB)?

Account Based Marketing 62

Account Based Marketing Template ABM DemandBase 62

Engagio

SEPTEMBER 27, 2022

Get buy-in from your organization with our customizable presentation template. The post Sell ABM to Your Boss Presentation Template appeared first on Demandbase. Need help to sell your boss on account-based marketing (AMB)?

Account Based Marketing 62

Account Based Marketing Template ABM DemandBase 62

Only B2B

JANUARY 9, 2023

Because of these crucial elements, account-based marketing presents a fantastic opportunity. With account-based marketing, you draw customers who are already interested, knowledgeable, and prepared to buy. Account-based marketing presents a few unique challenges. To check if anyone bites, they hang a worm in the air.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

Scoop.it

SEPTEMBER 2, 2021

In addition, there is one more tool that is mostly overlooked by marketers, i.e., marketing presentations. Marketing presentations can do wonders when it comes to pitching ideas to management/clients, proposing a new marketing campaign, and launching a new product. Begin Your Presentation with a Bang. Here we go!

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Scoop.it

JUNE 15, 2021

But have you ever pondered about using PowerPoint presentations as a tool to market your content? A presentation provides you an opportunity to showcase your information in a visually impressive way. Wondering how presentations can help you achieve your content marketing goals? Presentations can help you achieve this objective.

Top of Funnel 103

Top of Funnel Tools Planning Content Marketing 103

Contently

APRIL 3, 2019

To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here. Scroll down for links to each deck presented at Summit. Marketing vs. Sales: Getting Buy-In for Your Content Marketing Program. Click here to see the full presentation slides. ).

Enterprise Management 112

Enterprise Management Peer-to-peer Content Work Management 112

Kaon

JANUARY 8, 2016

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. No more sales presentations – these have gone the way of the printed brochure. Just stop doing that.

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Martech

FEBRUARY 25, 2022

In the B2B space, this process has naturally evolved into buying group marketing, which focuses these tactics toward multiple decision-makers within accounts. And in the B2B space, treating business prospects as buying groups can help brands work toward that goal. B2B as a buying group. And, the data backs this up.

Account Based Marketing 107

Account Based Marketing Top of Funnel ABM Buy 107

Martech

SEPTEMBER 7, 2022

Register today for “ How to Decide to Build or Buy: A Customer Data Management Checklist ,” presented by Acquia. The post Webinar: How to choose whether to build or buy with this CDP checklist appeared first on MarTech.

Webinar Metrics 101

Webinar Metrics Buy Ad Building Best Practices 101

SalesIntel

FEBRUARY 26, 2024

This massive disruption to traditional buying behaviors also impacts the effectiveness of go-to-market and selling tactics. During the traditional B2B buying journey behaviors of the 2010s, B2B companies would expect an inbound lead to be at the consideration stage. This new path has quickly become the preferred journey.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

SalesIntel

FEBRUARY 26, 2024

This massive disruption to traditional buying behaviors also impacts the effectiveness of go-to-market and selling tactics. During the traditional B2B buying journey behaviors of the 2010s, B2B companies would expect an inbound lead to be at the consideration stage. This new path has quickly become the preferred journey.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

Webbiquity

AUGUST 9, 2022

The effort you put into the appearance of presentation shows the effort you are willing to put into creating a great experience for your prospect. A carefully crafted and professionally designed presentation can make all the difference in conversion. Confused prospects don’t buy. Personalize your pitch. Use simple language.

B2B Marketing 265

B2B Marketing Tips B2B B2B Sales 265

PathFactory

MAY 24, 2023

“PathFactory fills a clear gap in your martech stack” The entire Marketing team including the content team, the demand team, and marketing leaders (VP & CMO) will all benefit from the customized buying journey, intelligence data, and organization of content that PathFactory can provide.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Top of Funnel Buyer's Journey 52

Stevens & Tate

FEBRUARY 18, 2022

From their iconic “I’d like to buy the world a coke“ to their “open happiness” tagline, Coca-Cola is a great example of this type of marketing. Within that story, you present two main characters (the couple), a conflict (inability to have a baby), and a solution (they adopt).

Advertisements 133

Advertisements Advertising Buy Brand Identity 133

Velocity Partners

NOVEMBER 29, 2023

For complex B2B businesses, one common move is to try and make it easier for customers to buy by simplifying your offering. And herein lies the true essence of unification – matching the right kind of urgency for the present context. Platform buyers: Companies looking for a whole platform need a more considered buying journey.

Enterprise Management 82

Enterprise Management Work Management Marketing Management Buy 82

ViewPoint

MAY 17, 2018

To the sales VP, a contact (you can buy 200,000 or more of them for $100,000) was undifferentiated from a sales qualified lead. First, it’s never wise to buy 200,000 contacts all at once. Do the math and you find that the five options the CMO presented to the VP of sales at the beginning of this post cost $.50, ROI Multiplier 4.

Sales Qualified Leads 120

Sales Qualified Leads Buy Lead Scoring Lead Ranking 120

Porch Group Media

JULY 7, 2021

The digital era has changed almost every aspect of our lives, including the way we buy homes. Fortunately for new movers, it’s never been easier than it is today to search for and buy a home online. As you can see, the home buying process is drastically changing, with a huge focus on the digital experience. Source: Ellie Mae.

Buy 95

Buy Process First-Mover Advantage Internet Marketing 95

Biznology

JULY 13, 2018

The different prospects I’m encouraging you to focus on are really the same prospect at different stages of his or her buying journey. Frequently, buyers will opt to take no action because no solution has presented itself as a clear improvement to the current situation. (Or No marketer can succeed at that. Your competitors will.

Buying Cycle 117

Buying Cycle Buy Comparison Content 117

ViewPoint

MARCH 22, 2018

(See this blog for a build vs. buy analysis that takes that argument off the table.). A so-called lead with a company that will never buy is going to end up being a waste of a field sales rep’s time. We do this by asking past, present and future questions - i.e. “ How did you use to do this? ” (Past), “ How do you do this now ?”

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

The Marketing Blender

OCTOBER 17, 2019

How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. In fact, B2B buyers are typically 57% on their way to a buying decision before actively engaging with a sales rep, according to research by the Corporate Executive Board (CEB).

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

Content4Demand

AUGUST 11, 2020

With the shift to more account-based marketing (ABM) and targeting buying groups rather than individual personas, it’s time to also turn some of our ideas about personas on their heads in our content marketing strategy. Beyond this, it recognizes the complexity of today’s B2B buying process, with buying committees made up of an average of 5.4

Buy 91

Buy Account Based Marketing B2B Thought Leadership ABM 91

B2B Marketing Directions

OCTOBER 18, 2020

Marketers have been striving to understand how people make buying decisions for decades. In fact, the earliest formal description of the buying process - Elmo Lewis' famous AIDA model - is now more than 100 years old. I'll describe Google's model of the buying process in this post, and I'll discuss the heuristics in a future post.

Buy 84

Buy Process Google AIDA 84

Salesforce Marketing Cloud

NOVEMBER 9, 2021

The best ecommerce strategies start with a firm grasp on the present. Sales will undoubtedly take on new roles as your digital offering goes to market, so get their buy-in and remain transparent. Learn the best ecommerce strategy practices to drive your business forward. Get the B2B Digital Commerce Playbook.

eCommerce 97

eCommerce Buy Marketing & Strategy B2B 97

SalesIntel

JANUARY 15, 2024

Whether you are just exploring B2B data or thinking about buying it, this article will help. Personalized Content Recommendations: By understanding the preferences and interests of website visitors through enriched data, companies can dynamically adjust the content presented with lead forms. Try it before you buy the subscription.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

chiefmartech

MARCH 22, 2022

Anyone can buy martech with a credit card. ” You can’t buy culture. Not only is that buy-instead-of-build approach to talent increasingly harder to execute due to the imbalance of supply-and-demand in the market, such churn absolutely kills your culture. The key word is “create.”

Buy 112

Buy Ad Building Training Marketing Automation Services 112

Marketing Interactions

OCTOBER 8, 2020

Be intent on solving the problem by buying a solution. Attempting to reconcile different perspectives in the buying group. Ultimately, buyers spend only about 20% of their buying process in conversations with sales reps. This said, Gartner finds that buyers struggle with a lack of confidence in making buying decisions.

Buy 77

Buy B2B Peer-to-peer Work Management 77

Hinge Marketing

OCTOBER 26, 2022

This data presents an opportunity for your firm to incorporate messaging around your offerings that address the people side of the equation—technology that helps with efficiency, transparency, and better decision-making for example. Download the Free Executive Summary. A Few Final Thoughts.

Software 109

Software Buy Trends Case Studies 109

Launch Marketing

APRIL 24, 2020

And while virtual presentations aren’t new, securing a conference room and presenting in person has been the more common historical norm. So, what should presenters keep in mind to ensure their online presentations stand out, engage audiences, and achieve objectives? Say a lot without saying a lot.

B2B 71

B2B Paid Search Agency Guidelines Planning 71

Hubspot

AUGUST 12, 2020

The power in the buying and selling process has shifted from the seller to the buyer. The buying process is transformed. That’s because inbound sales transforms selling to match today’s empowered buyer -- so sales reps can sell the way people buy. Give a tailored presentation. What is inbound sales?

Sales Management 95

Sales Management Top of Funnel Buy Advertising Agencies 95

The Effective Marketer

MAY 26, 2011

You will eventually find yourself not only writing copy for an eBook, whitepaper or email campaign but also having to create and deliver presentations. Most presentations suck. That’s a fact of life and I think that there are people with genetic predisposition to put together boring presentations. Let me explain.

Conference 100

Conference Email Campaigns Webinar Metrics Google 100

ANNUITAS

SEPTEMBER 6, 2016

So, how can you share ideas and influence change within your organization and gain the often elusive executive buy in? Understanding the value and keys to of obtaining executive buy in is timely as event season is just about to kick-off. The post 3 Ways To Gain Executive Buy In appeared first on ANNUITAS.

Buy 100

Buy Marketing Proposals CMO Organic Leads 100

SalesIntel

JANUARY 26, 2023

Whether you are just exploring B2B data or thinking about buying it, this article will help. The intent data informs you of the customer’s present condition, but it is critical to know if rivals engage the buyer in more appealing ways. Assume you get 50 human-verified connections guaranteed to buy from you this year.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

Hubspot

NOVEMBER 23, 2020

Each consumer follows their own set of buying patterns, whether they recognize it or not. To Starbucks, that's an established buying pattern. But if this person happened to move neighborhoods, they’d likely establish a new routine (and buying pattern). What are buying patterns? Predicting Customer Buying Patterns.

Buy 101

Buy Work Management Marketing Management Marketing Analytics Tools 101

Hubspot

APRIL 1, 2019

What makes a good sales presentation? An effective presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. Hate the thought of doing sales presentations ? But the best reps have sales presentations down pat, even if it’s not their favorite activity.

Urgency Marketing 100

Urgency Marketing Differentiation Enterprise Management Work Management 100