B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. We need to know our customers and how they access information, both business and personal. What does this mean for B2B Marketers?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

MARCH 5, 2013

Here are some ways to manage this marketing personality type. In a previous blog post, Three Marketing Personalities You Need to Manage , I wrote that in the course of my marketing consulting I have encountered some challenging marketing personalities. Someone who can’t see the forest for the trees? The Myopic Marketer; 2.

Planning 100

Planning Work Management Marketing & Strategy Tactics 100

B2B Marketing Traction

JANUARY 17, 2013

Other factors that indicate that B2B social media marketing has crossed the chasm include the existence of industry case studies that offer proof that it works, reducing the risk of taking on this new marketing approach, and the emergence of credible market leaders that the early majority can buy from.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

JULY 12, 2013

That’s right, a CRM system where you leave the prospect site or phone call, pop open an app on your mobile device, select the photo of the person, drag and drop the next step in the buying cycle or your next event into a calendar.

CRM 100

CRM Ideal Customer Profiles Buying Cycle Social Media 100

B2B Marketing Traction

MAY 11, 2015

This is something new that probably many people have noticed but just haven’t gotten around to buying for themselves. Consider sending key customers a selfie stick with a note asking them to record photos of their employees using your product or service or a video testimonial for your company and to enjoy it for their own personal use.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

MARCH 13, 2012

Explain why they should buy your service and what it is instead. People buy from people they like, and blog posts that feature how you give back is a plus for your company personality. For example, if you sell graphic design, explain how great design makes a difference on different media.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

FEBRUARY 15, 2013

Opportunistic companies can copy your connections on social networks like Twitter and your Facebook company page, because both allow people to follow or like you without your permission (unlike LinkedIn or a Facebook personal profile). So what can you do when a competitor stalks your customers?

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

AUGUST 17, 2009

I read Chris Brogan’s blog this morning, in which he asked his followers to buy his new book, Trust Agents , this week. I’m buying the book this week! Just as in our personal and work relationships, social networking on Twitter, Facebook and blogs is like banking. Is that a self-serving promotion? So, guess what?

Work Management 100

Work Management Social Networks Twitter Promotion 100

B2B Marketing Traction

NOVEMBER 12, 2010

Have you ever bought a product or service where you were excited about your decision to buy (maybe after a rigorous buying process), only to be very disappointed by the delivery? It happens all the time.

Service 100

Service Analysis Class Education 100

B2B Marketing Traction

APRIL 28, 2014

On LinkedIn you should set up a complete personal profile as well as a branded LinkedIn Company Page. We can’t see the people behind the products and services, but the people are often why we buy and why we keep coming back! Too many companies keep all marketing information limited to product and service details.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

OCTOBER 28, 2011

You know, the kind where the seller lets you know one way or another that if you don’t buy their product or service you’re going to lose out. I started my career in sales in the ERP software industry and went through some sales training – Xerox’ Personal Selling System and Solution Selling.

Cost 100

Cost Consulting Training Pricing 100

B2B Marketing Traction

JANUARY 31, 2012

I’m excited about the possibilities of Pinterest on a personal level. I have folders at home that I organize my ideas into, including books to read, places to go, recipes to try (that’s a large recipe box), home improvements, gardening, and things to buy (including fashions I like).

B2B Marketing 100

B2B Marketing Trade Show Planning B2B 100

B2B Marketing Traction

MARCH 10, 2010

People buy from people they like. Remember the boring person who spits when they talk and who cornered you at the cocktail party? This has been true well before use of the Internet. Your eyes glazed over, and you excused yourself to refresh your drink (and wipe off your face).

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

People buy from people they like. Remember the boring person who spits when they talk and who cornered you at the cocktail party? This has been true well before use of the Internet. Your eyes glazed over, and you excused yourself to refresh your drink (and wipe off your face).

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

JANUARY 16, 2012

People buy based on emotions. Do have some personality. How is it positioned against the competition? What is unique about it? Do have a great headline. Your one sheet headline can be an immediate emotional grabber to get their attention and get them to read more.

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100

B2B Marketing Traction

JUNE 4, 2015

These can be done by different employees in your company or by one person. If you offer services, create videos that describe or dramatize a situation that would warrant a business buying your service (low sales, hazardous materials, computer downtime, etc.). A video that includes a thought of the day. A video of your company party.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

OCTOBER 1, 2009

Have you done not only a demographic (age, income, sex, title) but a psychographic (wants and needs, fears, personality) profile of your prospective customers? Understand the stages of your prospects’ buy cycle. Do you know when your prospect is most likely to buy? your prospects. Know your prospects.

Psychographics 100

Psychographics Campaigns Planning RSS 100