Webbiquity

OCTOBER 4, 2016

Upon closer examination, the move toward consumerization seems to boil down to embracing one key concept long pursued by B2C brands: minimizing friction across the promotion and buying process. Compared to the typical B2B purchase—there is no comparison. Beyond online purchasing, however, friction comes in many forms.

Marketing Automation Services 229

Marketing Automation Services B2B Sales Lead Gen Lead Ranking 229

Webbiquity

AUGUST 19, 2021

Here’s an actionable eight-step process that can help you achieve a successful new B2B product launch. As early in the new product development process as possible, you’ll need to define who the product is for. Will only registered users and businesses be allowed to purchase your first offerings? Research Your Target Audience.

Product 273

Product Paid Search Agency B2B Advertising Agencies 273

Webbiquity

OCTOBER 27, 2015

It’s nice that a piece of software “streamlines processes,” but 1) everyone says that (an exact phrase search on Google for that brings up more than 40,000 results); 2) no one would buy something that complicates processes(!); and 3) how exactly does that help the individual business buyer in his or her job?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Webbiquity

JUNE 17, 2014

Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. He astutely notes that personas are often created as isolated individuals, with the connections between the different stakeholders who make up the B2B customer buying team left unexplored and unaddressed.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

Webbiquity

MAY 13, 2014

Upon closer examination, the move toward consumerization seems to come down to embracing one key concept long pursued by b2c brands: minimizing friction across the promotion and buying process. Compared to the typical b2b purchase—there is no comparison. Beyond online purchasing, however, friction comes in many forms.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Lead Scoring Sales Qualified Leads 100

Webbiquity

FEBRUARY 13, 2010

Here she expounds on the shift in technology buying processes I outlined in a previous post, How Social Media Changed the Sales Cycle into the Buying Cycle. Buyers today expect to be able to gather the vast majority of the information they need to make a purchasing decision without ever talking to a sales rep.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

DECEMBER 11, 2013

As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”) ”) to analyzing competitors, to determining the driving factors behind customer purchase and loyalty. Content marketing: What is more important than strategy?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Webbiquity

FEBRUARY 14, 2011

Do we really understand why our customers buy from us? The 3 Reasons That Motivate B2B Buyers to Buy by The Marketing Melange. Re-Architecting the B2B Sales and Marketing Process for a New Decade by Reflexions. Which emerging trends do we need to keep an eye on? What’s a sales executive to do? .’

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Webbiquity

DECEMBER 30, 2014

Randy Bowden outlines a four-step process for creating awesome client, from identifying and getting to know your audience (“In order to capture the attention of your readers, you need to know how to capture their attention. How to measure content marketing success by iMedia Connection. what is awesome content and why do you need it?

Content Marketing 100

Content Marketing Planning Tips Paid Search Agency 100

Webbiquity

JANUARY 5, 2016

Reaching your ideal customer in all phases of the buying cycle is crucial. Marketing Personas: The Complete Beginner’s Guide by Buffer Social. Building marketing personas can help improve the way you solve problems for your customers. How to Develop Buyer Personas (Part 1) by Pamorama.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Webbiquity

JANUARY 24, 2012

Erik Deckers advises against, among other social media faux paus, socialcasting, relying on a single network, or, interestingly, “Putting a B2B company on Facebook or a B2C company on LinkedIn…People go to Facebook to chat with family and friends, not to buy industrial adhesives.

Social Media 100

Social Media Tips Media Best Practices 100