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Where is Marketing Going. and Growing. in 2015? [PowerViews LIVE Highlights]

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Here’s a glimpse of what she had to say: 1) Television: Television continues to be the biggest spend for marketers due to the fact that you can reach the masses AND get very targeted with your ad buys. 5) Mobile and Social Targeting: Most people are using their phones to shop, but not necessarily purchasing on them.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

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Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. Overall, it requires an understanding of the purchase process from the buyer's point of view. A turnaround in this area can boost the top line.

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B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?

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buying experience post, I searched for solutions, interacted with various web sites and engaged with some of the vendor reps, by email or phone. And what do you know, just recently an industry colleague asked me for advice on similar tools, and I was only too happy to share my buying experience privately. Building a great B2B brand.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 2]

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Buy more lists! Look for accounts that are most likely to buy now—those with the greatest potential revenue. As deal sizes get larger you’ll need to start mapping out a larger and larger set of buyer personas. You need to know, for each of your target accounts, who are the specific people that fit your buyer personas?