persona 
Tony Zambito
MAY 10, 2021
For instance, you most likely have heard or read something about the buyer-aligned sales process within the past few years. The term buyer-aligned will take on a significant new meaning as you enter a new era of B2B and buying. And let us not forget – new processes. What does that actually mean today?
Tony Zambito
AUGUST 14, 2016
As the concept of buyer personas has crept into the conscious of both B2C and B2B Marketing, so has misguided representations of buyer personas become prevalent. With many touted frameworks and processes being representative of buyer personas in name only. Information Overload by Jenny Chisnell. Data Overload.
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Tony Zambito
NOVEMBER 4, 2020
Now, buying behavioral trends have been lit with lighter fluid as the coronavirus pandemic shocks business commerce. Insights Into Three Buying Behaviors Impacted By COVID-19. The coronavirus pandemic is impacting three buying behaviors. Speeding Up Of Buying Processes. It is possible this has moved to 80% To 85%.
Tony Zambito
SEPTEMBER 6, 2016
In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial. I believe, in part, the issue is fertilized by efforts to capitalize on the emerging popularity of the term buyer persona.
Tony Zambito
MAY 11, 2011
This may have been just fine – that is – until buyers have become fairly self-directed in the buying process as well as enabled by the Internet and social technologies. Here is where buyer persona development can be of help. Here is where buyer persona development can be of help.
Tony Zambito
JANUARY 22, 2017
One means for the last sixteen years to understand customers and buyers have been the use of buyer persona development. It is time to rethink buyer persona development in this new era of digital disruption. When the concept of buyer personas was first launched in 2001, the world was a very different place. and early 2000’s.
Tony Zambito
NOVEMBER 8, 2015
Creating distinctive and engaging experiences, as part of how people and businesses go about making purchases, is getting more attention today than ever. In order to learn how to create distinctive buying experiences, businesses are embracing new means and approaches. Understanding Buyer Interactions Matter.
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