persona 
Sales Engine
JULY 13, 2016
Marketing automation software allows you to map out exactly who your potential buyers are and what their purchasing process looks like. By feeding them content tailored to where they are in that process, you can nurture them through it to the next step. What are their goals, fears, objections, and motivations?
Sales Engine
JULY 13, 2016
Marketing automation software allows you to map out exactly who your potential buyers are and what their purchasing process looks like. By feeding them content tailored to where they are in that process, you can nurture them through it to the next step. What are their goals, fears, objections, and motivations?
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Sales Engine
NOVEMBER 24, 2015
Clearly define your target audience and develop buyer personas. But you can create individual content assets that address them individually to nurture them down the purchase path. Research and identify your buyer personas based around problems that you solve. So who is it that you want to attract and what are their issues?
Sales Engine
AUGUST 14, 2015
(Effectively is defined as over 50 percent of your total sales pipeline coming from this process.). Many companies start by purchasing expensive marketing automation tools, and then see what marketing skills they have in-house that they can now task with demand generation. For example, will you need: Writers?
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