Cintell

JULY 3, 2018

The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. It is understandable that buyers want to feel very confident in their purchase decision, given the money they are spending. Survey participant in the B2B Buying Disconnect Report.

Buy 172

Buy B2B Vendors Transparency 172

Cintell

FEBRUARY 25, 2015

There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? Today, you can find over 500,000 search results on the topic, most supporting the need for buyer personas as a foundational component of effective marketing. Personas fail: 1. Do you know where your personas are?

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

MARCH 14, 2016

Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data). The idea of creating buyer personas has long been used by marketers to create a human profile of our buyers. If a company had a soul, the purchasing history is a window into it.

Planning 100

Planning Paid Search Agency Marketing Plans Buyer Personas 100

Cintell

NOVEMBER 11, 2015

People, it’s time to get real about buyer persona research. Buyer persona interviews are the most important – and often the most daunting – part of creating actionable, in-depth personas. Industry research shows that conducing primary research in the persona creation process is paramount to their success.

Peer-to-peer 100

Peer-to-peer Buyer Personas Class Trigger Marketing 100

Cintell

APRIL 7, 2016

As it relates to buyer personas, the study uncovered some key insights as to how marketers are using their database today with buyer personas. Today, many companies are using their existing contact database to formulate personas. Download the persona optimization framework. Source: NetProspex. Source: NetProspex.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Cintell

FEBRUARY 10, 2016

Reporting live from sunny, chilly Waltham, MA where 50+ B2B marketers sit rapt as SiriusDecisions Research Directors Pat McAnally and Christina McKeon walk through the challenges, goals, and best practices of operationalizing buyer personas. Top Challenges Related to Buyer Personas. The Role and Importance of Personas.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

NOVEMBER 25, 2015

Having a strategy around what technology is purchased at your organization is important, sure. I think a bit less hyperbole, over-promising and a bit more realism can only benefit the often overwhelmed marketers buying our solutions. Takeaway 3: The world of personas is ready for an infusion of technology.

Marketing Management 100

Marketing Management Buyer Personas Blast Campaigns Buzz 100