More Than Content Needs Overhaulin’
Avitage
APRIL 3, 2015
One of our colleagues often quips: “it’s easier to buy software.” ” He means easier than figuring out the culture and process changes, aligning siloed functions, enrolling stakeholders, and resolving all the interdependent causes of problems. We talk personas, but barely do them, and mostly not well.
120 
Let's personalize your content