Remove persona

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How to Align Sales and Marketing on Strategy

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We’ll cover topics like defining a target audience, setting shared metrics and definitions, and buttoning up technology and processes. Then, you can narrow in on the individuals within those organizations with buyer personas. And your sales and marketing team should consider your buyer personas their best imaginary friends.

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5 Best Practices for Setting Up Email Nurturing Campaigns

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To paraphrase an old saying: You can lead a prospect to your website, but you can’t make them buy. And pinpointing exactly where things are going wrong is often a process of trial and error. You can then segment your audiences and create personas. It’s also powerful to nurture and map programs to the buying cycle.