20 Ingenious Ideas to Transform Customer Experience (CX) in 2020
Martech Advisor
DECEMBER 16, 2019
If you're trying to persuade people to do something, or buy something, it seems to me you should use their language. Image source: Wikipedia. They might even buy another product only to realize they need what you have. It could be as simple as giving a customized bookmark when people buy a book. The Hero's Journey.
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