Why and how to use loss aversion in email marketing (plus 4 examples)
Martech
JANUARY 23, 2023
Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Loss aversion works best when you use it to help your customers avoid a negative outcome, such as: Paying more because of a price increase. Losing a beneficial feature.
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