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Why and how to use loss aversion in email marketing (plus 4 examples)

Martech

Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Loss aversion works best when you use it to help your customers avoid a negative outcome, such as: Paying more because of a price increase. Losing a beneficial feature.

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Fundamentals of Product Experimentation for Beginners

Convert

Strictly speaking, web experimentation would deal solely with the website itself, and the digital interface, whereas product experimentation could involve testing all aspects of a company’s offering, from improving features to introducing new ones, its pricing, delivery, and aftersales, etc. It’s full-stack experimentation on steroids.

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How to Tailor Content Distribution Throughout the Fashion Life Cycle

Content Standard

Every season, your forecasting and merchandising teams have to find the best new styles in the hottest colors and then guide those products through the four fashion life cycle stages: Introduction. If no one is convinced, no one is going to buy your product, so your content during this period needs to be on point.

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How to Tailor Content Distribution Throughout the Fashion Life Cycle

Content Standard

Every season, your forecasting and merchandising teams have to find the best new styles in the hottest colors and then guide those products through the four fashion life cycle stages: Introduction. If no one is convinced, no one is going to buy your product, so your content during this period needs to be on point.

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Nine Key Elements for Shopify Store Growth in 2021 (and beyond)

Mailmunch

These may include addressing complaints, polling, maintaining multiple shopping carts simultaneously, advising your clients in case of price changes of their chosen products, and so on. There are several reasons why your customers will enter the sales funnel , choose what they want, but back out at the point of purchase. .

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How musicians can have their best album release with email automation

ConvertKit

Later emails in the welcome series promote music videos, merchandise, and more. Your main pitch email or sequence can include links to buy merchandise or donate in exchange for a shoutout on social media. Once the big day arrives, your automation picks up again with an email with links to stream or buy.

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

Best Software List Badges are used on TrustRadius product pages to help buyers feel empowered to make intelligent software buying decisions specific to business needs. 47% Increase in purchase volume with nurtured leads? Power PDF Advanced, Standard and Mac are individual, buy-once-own-forever licenses for desktop or laptop.