Remove Buy Remove Merchandising Remove Price Remove Purchase
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Merchandisers Have an Ace up Their Sleeve This Holiday Season: AI

Salesforce Marketing Cloud

Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. Merchandisers offer guidance in the form of product categories, groupings, and promotions, tailored specifically for the perplexed gift-giver. During peak shopping season, they’re even more valuable.

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise. For B2B, this could mean identifying an account (not just an individual’s) past buying patterns and provide results based on their unique history and specific needs.

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Planning Your Cyber Week Pricing Strategy? Let AI Lead the Way

Salesforce Marketing Cloud

A retailer reduced online prices by 1% every time a shopper purchased a particular item. The marketing team thought this retail pricing promotion was genius. Shoppers kept refreshing their screens, expecting others to buy and the prices to drop. Half say they will buy less overall. Shoppers did not.

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New Gartner report challenges conventional wisdom on holiday marketing

Martech

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. The argument for building campaigns around price is supported by some substantial facts. Additionally, 67% say they will be buying items on sale, and 48% plan to buy less.

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Ethical marketing: Building trust and consumer engagement in the digital age

SmartBrief - Marketing

These consumers are doing the research with help from websites like Good On You , Cruelty-Free Kitty and Ethical Elephant that rate brands based on sustainability, eco-friendliness, sourcing and animal cruelty to guide them on their purchase decisions. Honesty : Ensuring that marketing messages are truthful and not misleading.

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Timing Is Everything: Your Seasonal Products Can Boost Sales All Year Long

Salesforce Marketing Cloud

Consumer goods brands lose 25% of sales due to poor merchandising, but the right retail execution solutions can help. Give them access to penny-perfect pricing so they can order and price products competitively. Give them access to penny-perfect pricing so they can order and price products competitively.

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How to Implement a Promotional Pricing Strategy the Right Way

Hubspot

One of the best ways to do that is through a practice known as promotional pricing. Let's get a feel for what that term means, some of the more prominent examples of it, and what you need to do to implement a successful promotional pricing strategy. Here are some of the more prominent examples of promotional pricing.

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