Companies Scramble to Report on COVID-19 Business Impact
Customer Experience Matrix
APRIL 1, 2020
The headline finding of the initial report would have been a continuing drop in prices driven by electronics, but this was overshadowed by short-term changes including a 225% increase in ecommerce from March 1-11 to March 13-15. In the later survey, 49% of consumers said they were buying less in-store and 34% were shopping more online.
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