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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

They include new site designer tools, promotion and loyalty tools, and a new prompt interface that is customer-facing and initially designed for online shoppers. Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise.

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Planning Your Cyber Week Pricing Strategy? Let AI Lead the Way

Salesforce Marketing Cloud

A retailer reduced online prices by 1% every time a shopper purchased a particular item. The marketing team thought this retail pricing promotion was genius. Shoppers kept refreshing their screens, expecting others to buy and the prices to drop. Half say they will buy less overall. Shoppers did not.

Pricing 52
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Ethical marketing: Building trust and consumer engagement in the digital age

SmartBrief - Marketing

These consumers are doing the research with help from websites like Good On You , Cruelty-Free Kitty and Ethical Elephant that rate brands based on sustainability, eco-friendliness, sourcing and animal cruelty to guide them on their purchase decisions. Honesty : Ensuring that marketing messages are truthful and not misleading.

Ethics 106
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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

The headline finding of the initial report would have been a continuing drop in prices driven by electronics, but this was overshadowed by short-term changes including a 225% increase in ecommerce from March 1-11 to March 13-15. Online groceries, cold medications, fitness equipment and computers surged, as did preordering for in-store pickup.

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How to Make Your Retail Execution Budget Pay Off

Salesforce Marketing Cloud

Margins are tighter than ever as changing inflation and supply chain issues make it harder to price items affordably and keep them in stock. But to execute this strategy successfully, companies must ensure their goods stay stocked on retailers’ shelves at the right time and price. Want to improve your retail execution?

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Why Search Is the Unsung Hero in B2B Commerce

Salesforce Marketing Cloud

If the online experience takes too long, there is a risk of a competitor getting your business. Here’s our checklist for what’s needed to optimize the online customer experience. Research shows that a website’s navigation can make or break a user’s online experience. B2B search needs strong merchandising and personalization.

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40+ eCommerce Stats You Need to Know for a Successful Online Store

Optinmonster

If you’re interested in starting an online store or want to boost your eCommerce sales, knowing the latest eCommerce statistics will help you make data-driven decisions that will bring you results. In this article, we’ll share 40+ eCommerce statistics you need to know for a successful online store. eCommerce Statistics.