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Unleashing Sales Velocity: How Leveraging Intent Data Can Lead to 3X Faster Deal Closures

Only B2B

It goes beyond traditional lead generation methods, capturing online behavior signals that reveal a company’s buying intent. Intent data can reveal who’s still actively researching solutions like yours, allowing you to focus your efforts on high-potential leads. Wondering why people buy?

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Top Intent Data Providers Used by Marketers (and the Use Cases Behind Them)

SmartBug Media

Top intent data providers are able to use cues from internet searches and activity to determine if a user is working through preliminary research or if they are ready to identify the right solution to their problems and possibly buy from your company. Why Is Intent Data Important for Marketers?

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A Practitioner’s Guide to ABM

Full Circle Insights

According to research from the ABM Leadership Alliance and ITSMA , 76% of marketers saw higher ROI with ABM than any other marketing strategy. Basically, it helps you understand their buying intent so that you can develop campaigns that meet them where they are. Make sure to build a comprehensive strategy with buy-in from your team.

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4 Steps to Better Lead Generation Strategy | Digital Maturity

Adobe Experience Cloud Blog

The new generation of digitally savvy customers does a bulk of their product research online. Nurturing a relationship with those that are ready to move closer to the buying stage will help drive quality leads. And the buying phase often requires their sign-off. And they have options. Some may not even be viable buyers.

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Marketing’s Role Is Changing From a Cost Center to a Revenue Center

Conversica

Marketing automation allows Marketers to disseminate information through blog posts, white papers, social media, email, and a variety of other avenues. Marketo APAC Senior Director Chris Connell commented, “Eighty-nine percent of CMOs expect to be responsible for customer experience by 2020, according to our research.

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B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

KoMarketing Associates

Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Social media.

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Marketo Lead Scoring 101

SmartBug Media

It should come as no surprise that your prospects are online researching your products and services long before they’re ready to buy. Below, we provide the definitive guide to Marketo Lead Scoring —which will help you grow your business by understanding your prospects and where they are at in the marketing funnel.