| |  Buy + Marketo + Research + White Paper | 43 articles |
| Page 1 of 1 | Previous | Next | FEARLESS COMPETITOR JULY 25, 2012 “What’s the Difference Between an E-Book and a White Paper?” A client of the sales lead generation firm Find New Customers (and Marketo user) – a software firm in CT, asked me “What’s the difference between white papers and E-books.” ” They had white papers they had outsourced in the past, but the term E-book was new and unfamiliar to them. I’ve read it in the past, but when I opened it, I found Chapter 13 – What’s the Difference Between an E-book and a White Paper. Buy the book and read it too. White Papers. Bingo! books. Text-heavy. | INDUSTRIAL MARKETING TODAY OCTOBER 13, 2010 If You Want Better Leads, Set Your Content Free Traditional lead generation tactics usually involves creating some valuable marketing content such as a white paper to use as a giveaway for the purpose of collecting names and email addresses. Setting your marketing content free may sound like a radical idea for those who continue to believe in the old mantra “hand over your contact information if you want my white paper (or other content).” See White Papers: Lift Your Barrier? ). Measuring various touch points and mapping it to your target audience’s buying cycle is even more critical. | | | | | |
| FEARLESS COMPETITOR MAY 11, 2011  The “Whom to Choose” Buying Phase B2B Lead Generation | The “Whom to Choose&# Buying Phase. Over the last few weeks, we’ve introduced you to some of the concepts in our highly acclaimed (and free) white paper, How to Find New Customers. Click the image to download this free and highly acclaimed white paper. Now we will address the final stage – Whom to Choose. No sign-up needed. | FEARLESS COMPETITOR MARCH 30, 2010 My thought leadership interview at Marketo Recently, Marketo — a marketing automation company with an extremely popular blog called Modern B2B Marketing contacted me and invited me to share my expertise in B2B demand generation with their readers. Here are the questions Marketo asked, along with my answers: (Marketo) How did you first get started with online B2B Marketing and what do you like best about it? decided to pen the white paper, How to Find New Customers , which Marketo generously sponsored. Marketo) In your blog, Fearless Competitor , you discussed lead nurturing in detail. | INDUSTRIAL MARKETING TODAY DECEMBER 7, 2010 B2B Lead Generation without Lead Nurturing is Doomed to Fail It is a fact of life that the bulk of your site visitors and/or conversions from landing pages are not ready to buy now. This is because of the prevalent trend of industrial buyers using online resources to go deeper and deeper into their buying cycle before engaging with your sales people. Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. Source: Marketing Sherpa/ KnowledgeStorm). | | | | | | | | |
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B2B MARKETING INSIDER | THURSDAY, JANUARY 24, 2013  Top 50 B2B Marketing Influencers On Twitter
Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Marketo – Marketo.com – Marketing software. MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. Gartner_Inc – Gartner – The leading global provider of independent and objective technology related to research and advice. link]. MORE >> -
FEARLESS COMPETITOR | MONDAY, JUNE 14, 2010  Marketing Automation Acceleration service launched
from DemandGenReport white paper ‘Don’t Buy Marketing Automation and Let It Collect Dust&#. BETHPAGE, NY, June 10, 2010 /24-7PressRelease/ — Nearly seven out of 10 businesses say that “generating high quality leads&# is their top challenge, according to researcher MarketingSherpa. To address this problem, many businesses invest in sophisticated tools from marketing automation software providers such as Eloqua , Marketo , Silverpop , Pardot , HubSpot , Genius.com and Market2Lead. About Find New Customers LLC. MORE >> -
BIZNOLOGY | THURSDAY, MARCH 28, 2013  Push versus Pull Marketing: In B2B, You Need Both
Marketo promotes it. Seth And it works great for luring prospects at various stages of the buying cycle, especially when they have already identified a need and are researching potential solutions. This can be in the form of blogging, downloadable white papers, videos, infographics, and others. Or maybe you have a solution that is so new, prospects don’t even know how to research it. Photo credit: Aimar (Nidde). The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. MORE >> -
WEBBIQUITY | SATURDAY, FEBRUARY 13, 2010  Book Review: eMarketing Strategies for the Complex Sale
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Here she expounds on the shift in technology buying processes I outlined in a previous post, How Social Media Changed the Sales Cycle into the Buying Cycle. They begin in most cases with some basic online research, which is why web presence optimization has become so critical. But they’re just that: tools. Begin by creating buyer personas—who are your buyers? Digg this! MORE >> -
WEBBIQUITY | TUESDAY, APRIL 23, 2013  33 Phenomenal Content Marketing and Copywriting Guides and Tips
Disruptive as it is, this philosophical shift has spread widely and quickly: according to recent research , “86 percent of companies serving consumers and 92 percent of ‘business to business’ companies now use content marketing.” ” 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success by Marketo B2B Marketing Blog. This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. MORE >>
- The Content Marketing Question: To Gate or Not To Gate? CONNECT THE DOCS | THURSDAY, APRIL 29, 2010
- Marketing in a Downturn Part 2: Content, Content, Content MODERN B2B MARKETING | MONDAY, APRIL 23, 2012
- The Awesome Power of Lead Nurturing FEARLESS COMPETITOR | FRIDAY, JUNE 22, 2012
- Does 'Being Findable' mean 'Being Everywhere'? CONNECT THE DOCS | THURSDAY, FEBRUARY 18, 2010
- Social Media, Demand Gen and B2B Executives: Exploiting the ‘Power of Peers’ MODERN B2B MARKETING | WEDNESDAY, JULY 25, 2012
- 64 B2B Marketing Tools and Resources MODERN B2B MARKETING | TUESDAY, NOVEMBER 11, 2008
- ClickInsights: Biggest roadblock to converting marketing leads CONNECT THE DOCS | THURSDAY, JANUARY 21, 2010
- The Awesome Power of BtoB Lead Nurturing FEARLESS COMPETITOR | MONDAY, JULY 30, 2012
- What Marketers Can Learn from Top-Performing Sales Reps SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 2, 2009
- What Marketers Can Learn from Top-Performing Sales Reps SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 2, 2009
- Insights from How to Find New Customers FEARLESS COMPETITOR | MONDAY, JUNE 13, 2011
- ClickInsights: What was your "Aha" moment in 2009? - Part 2 CONNECT THE DOCS | THURSDAY, DECEMBER 17, 2009
- Sales and Marketing Alignment: Thought Leadership with Jill Konrath MODERN B2B MARKETING | WEDNESDAY, MAY 13, 2009
- Marketing Analytics Deep Dive: Bounce Rates and Why They Matter MODERN B2B MARKETING | MONDAY, MARCH 28, 2011
- The All-Star Cast of Thought Leader Interviews FEARLESS COMPETITOR | TUESDAY, JUNE 22, 2010
- Becoming the Sally Field of B2B Email Part Three B2B MARKETING UNPLUGGED | FRIDAY, NOVEMBER 25, 2011
- ClickInsights: How to make marketing messages memorable? CONNECT THE DOCS | THURSDAY, NOVEMBER 19, 2009
- How to Make Your B2B Content Marketing More Successful MODERN B2B MARKETING | MONDAY, MARCH 26, 2012
- What Opens an Executive’s Wallet? – plus other answers about Provocation-Based Selling MODERN B2B MARKETING | SUNDAY, MAY 8, 2011
- Top 60 B2B Marketing Posts and Hottest Topics November 2010 B2B MARKETING ZONE POSTS | WEDNESDAY, DECEMBER 1, 2010
- Generate More B2B Sales With Lead Nurturing and the Human Touch MODERN B2B MARKETING | MONDAY, JUNE 13, 2011
- How to Prosper Despite a Bad Economy | Insights from How to Find New Customers FEARLESS COMPETITOR | THURSDAY, OCTOBER 20, 2011
- Email Marketing Best Practices from MarketingProfs Virtual Event MODERN B2B MARKETING | MONDAY, JULY 12, 2010
- Lessons Learned: A Reflection on Marketing Automation MODERN B2B MARKETING | SUNDAY, JUNE 20, 2010
- ClickInsights: What ROI metric should B2B marketers use in this digital marketing era? CONNECT THE DOCS | THURSDAY, OCTOBER 15, 2009
- 5 Ways to Give Your B2B Marketing Strategy a Makeover MODERN B2B MARKETING | SUNDAY, MAY 30, 2010
- Top 24 B2B Marketing Posts in February B2B MARKETING ZONE POSTS | WEDNESDAY, MARCH 3, 2010
- How to do Lead Nurturing Right WEBBIQUITY | SUNDAY, FEBRUARY 14, 2010
- My thought leadership interview at Marketo FEARLESS COMPETITOR | WEDNESDAY, JANUARY 27, 2010
- ClickInsights: How can B2B marketers use content effectively for demand generation? CONNECT THE DOCS | THURSDAY, AUGUST 27, 2009
- How (and Why) to Do Lead Nurturing Right WEBMARKETCENTRAL | TUESDAY, AUGUST 4, 2009
- A Primer on Lead Nurturing GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JUNE 22, 2009
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