Manufacturers Use Evaluation Kits for Effective Lead Nurturing
Industrial Marketing Today
FEBRUARY 12, 2012
Forrester, CSO Insights and Marketo reported that lead nurturing produced much better results. Here are some of the significant findings from their research studies: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. Raised win rates on marketing-generated leads by 7% and reduced “no decisions” by 6%.
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