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Adapting an ABM Approach for Account-Based EVERYTHING

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Our interview with Brandon Redlinger, Engagio’s Director of Growth, simplifies the details of how to implement ABE from account-based metrics to processes and team alignment. As SiriusDecisions’ VP of Research, Megan Heuer, says “If you believe account-based success is measured only on lead volume… think again. [It] Check it out!

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Sales Intelligence: What to Expect When You’re Prospecting

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It’s the genesis of thousands of downstream processes and millions of actions. Even more valuable are insights into potential opportunities, such as planned projects, purchase initiatives, and predictive insights about topics or solutions of interest that tell you who is ready to buy, and when. There’s data, and then there’s data.