B2B Marketing Rock Stars: Data Is Driving Modern Buyer Personas
Crimson Marketing
APRIL 23, 2015
Why is Data on Buying Intent the Key? ” – Heidi Bullock, VP of Demand Generation Marketing at Marketo. This tells marketing the best way to reach the buyer and the content needed to answer the buyer’s questions at each stage of the process. Interview Your Clients to Understand Insights. Source: Demand Gen Report.
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