Biznology

Remove Buy Remove Marketo Remove Process Remove Research
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Getting to ABM: notes from the field

Biznology

David identified four factors key to Enli’s ABM success: process, culture, attitude, and metrics. It took us about a year to identify the resources and prepare the background, like doing our persona research and developing our analytics. If we don’t win the grant, we’re going to find a way to buy the module anyway.”.

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Personalized content for more effective content marketing

Biznology

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. If there’s a sudden burst of interest, that may be a strong buy signal.