B2B Tech Marketers Make the Shift From Funnels to Lifecycles
Marketing Interactions
SEPTEMBER 20, 2018
This is why it’s imperative for B2B tech marketers to shift their focus from buying journey funnels to full-on customer lifecycle management. Buying a new product or solution is about change management. Gaining the outcome promised during the buying process is the minimal viable return your customers will expect and demand.
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