How to Tailor Lead Nurturing Content to Suit Individual Personas
Hubspot
MARCH 14, 2012
If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? Identify Your Personas. If you don't already have well-defined personas for your business, that's where you'll need to start. How do I identify this persona?
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