Writing on the Web

APRIL 13, 2016

We’ve been writing about the CAST system for effective blog content: C ontent (compelling). Buying followers and likes. Did you know it is now possible to buy followers and likes from certain social media networks? Buying followers and likes will only succeed in diminishing the quality of your audience.

Social Media 100

Social Media Blogger Media Ideal Customer Profiles 100

Writing on the Web

MARCH 13, 2013

Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. In order to get the online results you deserve (leads: phones calls, emails, sales!) So who writes the web content? When should you hire a freelance writer for your blog or website? That’s a good question.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

OCTOBER 13, 2010

Although we can’t directly cause people to do something, we can use knowledge of the brain to improve our chances of influencing their buying decisions. We can write better content because we understand how consumers make decisions. But here’s some new information, which could improve your marketing messages.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

MAY 26, 2010

It may seem like a stretch… like building a bridge over a river and leading readers across. Dare I attempt a pun … like, how do you lead them Over the River Buy ? What’s the most important thing to remember when you’re writing for your business blog?

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

OCTOBER 9, 2011

So when writing a blog post or a web page, keep these key questions in mind. Here’s a final note in my blog post series about writing good content on the Web that gets results. As you answer these questions, you lead readers down a path to take action. Click the link to buy something. What is possible?

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

NOVEMBER 1, 2011

Well… Although we can’t directly cause people to do something, we can use knowledge of the brain to improve our chances of influencing their buying decisions. We can write better content because we understand how consumers make decisions. Easy, right? We know more about the subconscious functions than ever before.

Copywriting 100

Copywriting Act-On Training Buy 100

Writing on the Web

MARCH 28, 2012

You want to show what you have to offer, and a blog is a great way to advertise deals to engaged customers who are clearly in the mood to buy and interested in your products (they are reading your blog, after all). Guest writer: Chris Peterson is a copywriter for Straight North, a leading Chicago, IL Web development company.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100